American Society of Magazine Editors

Tuesday, April 3, 2018

Family Circle Expands MasterChef Partnership
Since 2015, cooking and family lifestyle magazine Family Circle and Fox’s “MasterChef” have partnered to bring their brands to new audiences through exclusive content, set visits and the MasterChef Cruise. The brands have announced the partnership will expand to feature “MasterChef Junior” beginning this season.
Inc. Magazine and The UPS Store Salute Small Businesses with a National Pitch Off Contest
The UPS Store, Inc. together with Inc. Magazine, invite entrepreneurs and small business owners from across the country to enter the Small Biz Salute Pitch Off, a contest that will reward one small business owner with $25,000 and an editorial feature in Inc. Magazine.
Reddit Begins Rolling Out First Redesign in a Decade
One percent of users will see the new design today, and over the course of the next few months, the design will come to all Reddit users and lurkers, as Wired reports. As of now, those who see the change can still switch back to the old Reddit.
Politico Redesign Team: Balancing Needs of Advertisers Vs. Publishers
Melynda Fuller Publishing Insider spoke with founding partner Mohan Ramaswamy and design director Sarah Sampsel about creating a compelling product to hit all the necessary notes in today’s increasingly complicated digital advertising world.
Most Hard News Publishers Not Affected By Facebook Algorithm Changes: Report
"Hard news publishers were not heavily affected by Facebook’s algorithm change two months ago, according to a report from NewsWhip, a service that monitors social media for publishers and marketers." reports Sara Guaglione.
Rapper G-Eazy Uses Magazine Cover As ID to Get Through Airport Security
G-Eazy’s birth name is Gerald Earl Gillum. Fortunately for the Oakland rapper, the case of the missing ID coincided with his first appearance on the front cover of XXL magazine’s spring issue, which was released last week.
Roxane Gay's New Magazine Explores Living in “Unruly Bodies”
The acclaimed writer has teamed with Medium to produce “Unruly Bodies,” a pop-up magazine of essays from 25 writers telling the stories of their bodies.
Tonal, a New Magazine Celebrating Women of Color Launches This Month
"For a new print magazine to ignite interest, it seems to be increasingly important that it provide something special — perhaps covering a topic overlooked by most mainstream media — presented in a unique and beautiful way. One new example is Tonal, a print publication launching April 6." writes Dhani Mau for Fashionista.
Cannabis Is Thriving But Brands Like Medmen Still Find Buying Ads a Slow Burn
MedMen made $2 million worth of media placements, covering more than 35 billboards as well as print buys in magazines including OC Weekly, LA Magazine and San Diego Magazine. That's up from the $1.5 million spent on a campaign that in ran in January that used taglines like "Relax. It's legal."
The February 2018 Magazine Media 360° Brand Audience Report Is Here!
The latest Brand Audience Report data shows that Total Audience remains strong, up +1.5% versus February a year ago for the 119 magazine media brands in the analysis. Video continues consistently to trend upward (+20.4%) with double-digit percentage gains, while the February 2018 Print+Digital audience remains basically flat (-1.6%) versus February 2017.
MPA Next Event | Experience The Economist
How can worm ice cream, grasshopper crepes and waste food smoothies boost magazine subscriptions? Join MPA Next for an interactive presentation about The Economist’s unconventional experiential strategy to reach new readers and change brand perception.
ASME NEXT Talks With Stella Bugbee
Join ASME NEXT on April 19 for an open bar and a Q&A with The Cut's editor in chief, Stella Bugbee
ASME NEXT Visits VICE
Join ASME NEXT for a tour of VICE and a conversation with top editors. This is a members-only event.
All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel