American Society of Magazine Editors

Wednesday, March 28, 2018

"Meredith Never Tried to Be Something It Wasn’t and It Paid Off"
Ben Moritz at MediaWireDaily writes "Being in Iowa gives Meredith an outsider’s view of what not to do as most if not all its competitors are based within a 3-4 mile radius of each other on the island of Manhattan. Perhaps, this fact has been Meredith’s secret weapon all along."
A Chat with Hearst's David Carey: The Isolation of Facebook, and Other Observations
"In a wide-ranging recent conversation, Carey spoke to his company’s priorities and performance in an era of media “change and chaos.” He spoke about the overall state of the media industry, including Hearst’s lack of interest in four iconic former Time Inc. magazines recently put on the block by Meredith. And most strikingly, Carey talked about the industry’s relationship with the powerful search and social platforms."
Paper and Postal Rate Increases Are Kicking the Print Industry While It's Down
"The trade group, MPA, produced a slick 12-page brochure making the case. It argues, among other things, that the punishing increases in periodical rates will be "a drop in the bucket" for USPS revenues and will reduce volume from steady customers as the service needs instead to look harder at cost controls." Rick Edmonds for Poynter.org.
How 3 Publishers Grew Revenue By Repurposing Content
Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets.
A New Generation of Food Magazines Thinks Small, and in Ink
At a time when traditional food magazines are shrinking and cutting staff, Dill is part of an unexpected groundswell across the country: a wave of small, sophisticated print magazines, produced on a shoestring by young editors with strong points of view and a passion for their subjects — from the subtleties of regional Thai home cooking to the intersection of food and queer culture.
Beyond Impressions: A Look Into Deeper Attention Metrics
Why publishers are rethinking the ways they prove value to advertising partners.
Mark Zuckerberg Has Decided to Testify Before Congress
The Facebook sources believe Zuckerberg's willingness to testify will also put pressure on Google CEO Sundar Pichai and Twitter CEO Jack Dorsey to do the same. Senate Judiciary Chairman Chuck Grassley has officially invited all three CEOs to a hearing on data privacy on April 10.
"Facebook Has a Real Problem:" NBCUniversal CEO Steve Burke on the Impact of Platforms
“Facebook is a gigantic business, and gigantic businesses have big responsibilities to the world,” Burke said. “For decades, broadcast and cable TV has had regulation. We don’t take cigarette ads, we don’t put liquor ads on at 2 p.m. in the afternoon, and we look at the spot to make sure it’s OK with standards.”
Playboy Joins the #DeleteFacebook Movement
The men’s magazine announced Wednesday that it is deactivating its accounts on the leading social media network. It’s not full-scale account deletion, but it does more or less add Playboy’s voice to those of Elon Musk and WhatsApp co-founder Brian Acton, who say Facebook’s ethical lapses over data protection are too much for them.
The February 2018 Magazine Media 360° Brand Audience Report Is Here!
The latest Brand Audience Report data shows that Total Audience remains strong, up +1.5% versus February a year ago for the 119 magazine media brands in the analysis. Video continues consistently to trend upward (+20.4%) with double-digit percentage gains, while the February 2018 Print+Digital audience remains basically flat (-1.6%) versus February 2017.
Cosmopolitan UK Grew Its Instagram Followers by 31 percent Last Year
While beauty and fashion publishers have opted for highly polished, aspirational visual content on Instagram, Hearst title Cosmopolitan UK decided a year ago to change its strategy on the platform to focus on posting more funny, shareable content.
Broccoli Magazine Founder Talks Retro Inspiration, Creative Storytelling and Cat-Run Dispensaries
"You can hardly hurl a vape pen these days without hitting a marijuana-focused magazine, but what about one that's created by and for 25- to 40-year-old female cannabis enthusiasts — and has the look and feel of a high-end shelter magazine? That's a rare creature, like unicorn rare.
Time Out! Dumbo Set for Eatery Infusion
The Brooklyn complex is modeled on the original Time Out Market in Lisbon, Portugal, which opened in 2014 and drew 3.6 million visitors in 2017. The new edition overlooking Brooklyn Bridge Park and the East River will include 520 seats indoors and outdoors.
All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
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