American Society of Magazine Editors

Friday, March 23, 2018

Peter Kafka: "Google and Facebook Can't Help Publishers Because They're Built to Defeat Publishers."
"If Google and Facebook really wanted to help publications, they would start writing them real, substantial, shore-up-the-business-sized checks, presented as either a please-stop-yelling-about-us handout, or a “carriage fee,” which amounts to the same thing." says Peter Kafka.
Marketers Waste About One-Fourth of Their Budgets
Experimentation and long-term agreements contribute to inefficiencies: "In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. And about half of respondents said they misspend at least 20% of their budgets.—A few pessimists—just 2.9%—believed they’re squandering more than 80% of their marketing dollars."
MPA Magazine Media Spotlight: ESPN The Magazine Celebrates Its 20th Anniversary with “The Dominant 20”
Has it been two decades already? ESPN The Magazine takes a deep and far-ranging look at the "Most Dominant Athletes" since the inception of its publication, assessing every notable champion from Tom Brady, to Serena Williams, to Tiger Woods and all the greats that make up the ranking. Also featured in this special anniversary issue are "The Dominant 20 Teams," and even a look at Baseball's downside in "Loss Leaders" -a look at tanking throughout MLB history.
What the F, Indeed: The Economist Magazine Cover Perfectly Captures the Fall of Facebook
"The cover for this week’s edition of the magazine, bathed in Facebook blue, should leave Mark Zuckerberg and his cohorts seeing red. It’s a perfect and simple design play relying on language, typography and corporate branding." writes Kurt Schlosser.
How Publishers (Like Outside Magazine) Are Monetizing Their Facebook Groups
Outside Magazine’s primary Facebook page, for example, has over 761,000 likes, while its largest Facebook group, Outside Beyond Books Club, has 4,800 members. Outside’s Facebook groups collectively have just over 10,000 members.
Office Hours with Julie Alvin: Senior Digital Director of Lifestyle at Meredith
Having an office at all is a novelty for Julie Alvin. She spent four years at the online women’s publication, Bustle, when employees worked side by side in a Brooklyn apartment. Since she decamped for Time Inc. (now part of Meredith) and into her own office, she’s moved quickly to put her imprint on it.
New York Media and The Daily Beast Explore Consumer Revenue Programs: Publishers Shore up Their Strategies
New York Media, which owns New York magazine as well as sites such as Vulture and Grub Street, is evaluating a paywall for some of its digital properties, said Avi Zimak, New York Media CRO.
New York Magazine Publisher Buys Comedy Site Splitsider, Will Fold It Into Vulture
Todd Spangler reports "New York Media, the publisher New York Magazine, Vulture, and the Cut, has acquired comedy-news site Splitsider from the Awl Network. Terms of the deal weren’t disclosed. New York Media will merge Splitsider, which launched in 2010, into as part of a new comedy section expected to debut in May."
How Will Apple Leverage Texture?
With Facebook’s favor plummeting, and Google’s inability to distinguish real news from fake, the opportunity to pull ahead in the digital publishing world seems ripe for Apple.
All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel