American Society of Magazine Editors

Wednesday, March 21, 2018

Royals Receive Top Ranks in Readership Study
Both heroines and a superhero take top spots in GfK MRI's readership study: It’s not always the case that print magazines with the biggest audiences outperform their 12-month readership averages in a given month. But such was the case in December 2017, when People (adult issue audience: 53,061,000) scored a maximum of 140 based on data from GfK MRI’s Issue Specific (IS) Readership Study. The cover of the Dec. 11 issue featured Prince Harry and future-royal, Meghan Markle. Another major audience title, Time, placed second under People with an IS index of 139 and an adult issue audience of 23,827,000. The Dec. 18 issue celebrated Time’s People of the Year with a cover adorned with “silence breaking” women.
"Facebook Has Totally Screwed up:" How Facebook Bungled Its Response to the Cambridge Analytica Crisis
Of the scandals that have plagued Facebook in the last year, its response to the Cambridge Analytica issue appears to have been the most bungled.
Allrecipes Partners with eMeals to Sell Meal Plans
Meredith Corp. is partnering with digital meal-planning company eMeals to sell editorially curated meal plans to Allrecipes, Better Homes & Gardens and EatingWell readers. The meal plans will be promoted across Meredith Digital properties, with dedicated emails, social posts and call-outs in all three magazines. Each week, users can log into the eMeals app to view customized meal selections from the brands, developed by Meredith editors and staff nutritionists.
Conde Nast Releases Special Collector's Edition to Salute MLK Jr.
"The 96-page issue contains both archival stories and contemporary essays, picked by The New Yorker and Vanity Fair editors. The issue, which does not contain ads, hit newsstands March 13 and is also available for purchase o nline on for $14.99." Writes Sara Guaglione.
Seventeen Transports Teen Activists to March for Our Lives
“As a brand for teens, we’re committed to shining a light on their unique stories and perspectives on ending gun violence,” says Seventeen digital director Kristin Koch. “We’re also giving them practical tools and information across platforms, like step-by-step tips on how they can call their representatives to demand action on Instagram Stories, and statistics on how gun violence has affected teens across the country on Snapchat Discover.”
The Atlantic’s New Family Section Is Built for the Post-News Feed Era
Family is staffed by a five-person desk. Its coverage will run across the site and magazine, but also have a presence in The Atlantic’s podcasts, live events and video. “We have a cross-platform mentality across our sections for sure, but we did see this as an opportunity to go all out,” said Adrienne LaFrance, editor of ”It’s a doubling down.”
Nautilus, Kalmbach Media Team for Marketing, Creative Partnership
The partnership allows Nautilus to reach marketers and institutions through a large science media platform in new and expanded ways through Kalmbach Media and its Discover and Astronomy titles.
Trusted Media Brands Names Zach Friedman CRO
Bonnie Kintzer, President and CEO, Trusted Media Brands, stated: "Friedman is a strong leader who has a keen understanding of how to drive revenue across a portfolio of brands, products, and platforms." She cited his ability to "engage clients on multiple-media channels, as well as to lead brand teams to high performance will further strengthen our revenue growth."
Robb Report Launches The Muse, a Female-Focused Print and Digital Pub
"The inaugural issue includes stories on female “change agents” like Natalie Massenet, architect Barbara Bestor and “tequila’s first lady” Bertha González Nieves. Vogue writer Lynn Yaeger contributed an essay on power suits. Other pieces take on female watch collectors, female culinary figures, female investors and what self-driving cars mean for automotive enthusiasts."- Kara Bloomgarden-Smoke.
MRC Eyes "100%" Viewable, Begins Researching "Duration Weights" Too
Characterizing it as a call for “research and input,” the MRC said it is weighing a “possible move to 100% pixels as a viewability criteria.” That would be a significant shift from the previous standard -- for both video and static digital ads -- that a minimum of 50% of their pixels must be in view for a minimum duration of time (two seconds for video and one second for static ads) to be counted as “viewable.”
Peter Houston: Time Well Spent
"Publishers need to think again about why people spend time with their content. Is it getting attention because it deserves it, or just a lucky spin of the social media slot machine?" writes Peter Houston.
The New Publishing Economy: How Platforms Will Shape the Industry in 2018
Deloitte predicts that by the end of the year, 50% of adults in developed countries will have at least two online-only media subscriptions, and by the end of 2020 that number will double to four.
All the research facts, charts, and data are ready to use in your presentations.
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