American Society of Magazine Editors

Wednesday, March 7, 2018

January 2018 Data is Here!
Today MPA released the January 2018 Magazine Media 360° Brand Audience Report revealing that Total Audience is steady compared to January a year ago (-0.5%) for the 118 magazine brands in the analysis. The greatest growth came from Video (+13.0%), a trend that has been consistent in recent years as magazine brands invest in this platform. The January 2018 Print+Digital audience remains essentially flat (-1.7%) versus January 2017. The Web (Desktop/Laptop) audience continues to decline (-5.5%) as people migrate to Mobile, although that shift appears to be leveling off.
Condé Nast Traveler Unveils Digital Relaunch
Pilar Guzmán, who did a web site refresh shortly after she took over CNT in 2013, called magazine’s new site, which launched Tuesday evening, a “brand new product” that taps into what she termed “an ever-greater need for curation.”
Hearst now has both Seventeen and Cosmo on up-and-coming app
After gaining traction with its channel for Seventeen, Hearst Magazines Digital Media has brought Cosmopolitan to the mobile video and lip-syncing app. Cosmopolitan launched March 6 on with a new vertical video show called “Cosmo Queens,” which shows new how-to tutorials and makeup transformations every week.
The Economist’s subscriber base is 70 percent male, and it’s trying to change that
Tying in with International Women’s Day on March 8, the publisher has launched in front of its paywall a content hub featuring 10 previously published profiles of inspiring women such as activist Betty Friedan. It’s driving readers to the hub through targeted social media marketing on Facebook, Twitter and Instagram.
Magazine Media Spotlight: Healthy Cooking Shortcuts with Women's Health Fitness Director Jen Ator
"Studies show that people who cook at home more often are likely to eat more vegetables, make better decisions when they are eating, and have a healthier relationship with food," she says.
Magazine Media Spotlight: Katie Holmes Talks Strength, Squats and Motherhood in April Issue of Women's Health
Here is The Stars Are Just Like Us, Exercise Edition: Katie Holmes doesn't really love to work out just for the sake of working out. (She also doesn't love copping to that fact—but we relate there, too.) She does have a lot to live up to in that department.
John Conley: How Publishers Can Use Personalized Print to Better Connect Buyers & Sellers
Personalized print can help customers battle information overload at tradeshows and help spur revenue for publishers - if the supply chain will drive experimentation.
Penske Media Acquires SheKnows Media
This time the latest brand to join the Penske Media family of brands is SheKnows Media and its other brands like StyleCaster and BlogHer expanding Penske’s digital audience reach by some 379 million including monthly web traffic.
Collateral damage from Facebook’s news-feed changes begins to pile up
Facebook’s news-feed changes have already killed LittleThings and Cox Media-owned publisher Rare and are threatening other viral ones. But their knock-on effects are expected to reverberate past the publishers themselves to the companies that supported and enabled Facebook strategies that are ending.
New Bloomberg rule: At least one woman on panels
The Athletic Raises $20 Million to Fund Expansion
All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
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March 13, 2018
Cipriani Wall Street