American Society of Magazine Editors

Tuesday, February 13, 2018

More on Unilever Warns Social Media to Clean up “Toxic” Content
Consumer goods giant Unilever, a maker of branded soaps, foodstuffs and personal care items and also one of the world’s biggest online advertisers, has fired a warning shot across the bows of social media giants by threatening to pull ads from digital platforms if they don’t do more to mitigate the spread of what it dubs “toxic” online content — be it fake news, terrorism or child exploitation.
Danielle Herrington Covers Sports Illustrated Swimsuit Issue
Danielle Herrington has become just the third African American woman to cover the Sports Illustrated Swimsuit Issue. In doing so, she follows in the (sand) footprints of Tyra Banks and Beyonce.
American Media Turns to Influencers for Referral Traffic
After years of getting occasional referral traffic from celebrities sharing their stories, the above titles, along with their fitness-focused sister brands, which include Men’s Fitness, are now devoting more coverage in 2018 to promoting the exploits and side hustles of internet influencers, partly to serve audience need and partly to tap into a vital, cost-effective source of mobile referral traffic.
Salon Prompts Users to Trade Ad Blocker in New Partnership Proposal
Salon's CEO Jordan Hoffner rolled out a new program that prompts Adblock users to either uninstall their ad blocker or support Salon by allowing Salon to use their unused processing power in the background while they are browsing Salon's free content.
No, There Isn't a New "Trump" Magazine Coming Out
Twitter lit up, with several people mentioning Trump's earlier failed magazine efforts — "Trump Style" and "Trump World" — and others making snarky references to still other collapsed ventures. "Does this magazine come with a coupon to Trump University?" asked one.
MPA would like to thank SocialFlow for their support of AMMC 2018.
SocialFlow is a leading social platform purpose-built for media companies. Our tools, products and services help them easily distribute engaging social content and create monetization opportunities from their social efforts.
Bonnier Taps White As Top Editor of Fishing Magazine Marlin
Bonnier Corp. has named Sam White editor-in-chief of its big-game offshore fishing magazine Marlin. White has worked at Marlin since 2015 and has served as interim editor since November 2017. He succeeds Andrew Cox, who left the company last June to pursue a “new opportunity,” according to a Bonnier spokesperson.
Following Up with Pop-Up Magazine, from the Other Side of the Curtain
Folio: sent a reporter to Brooklyn to take in the sights, sounds and atmosphere of the touring experiential magazine.
Peter Houston Talks: Magazine Publishing's Second Sin
Houston writes, "With a dangerous dependency on third-party platforms, publishers doubled down on the ‘Original Sin’ of free content. Facebook side-lining magazine content is the perfect opportunity to repent."
MPA would like to thank MediaRadar for Its support of AMMC 2018.
MediaRadar offers comprehensive advertising analysis for over 3.1 million brands across multiple media platforms including TV, digital, mobile, email, events, social media and print. Their 1,600 clients enjoy unmatched quality and award-winning customer service that helps identify sales opportunities, create bulletproof pitches and get the most from every sale. Contact MediaRadar today and ask them about their all new SnapChat advertising Intelligence.
The Pivot to "Clubscription"
In a publishing environment where traditional income streams are under extreme pressure, subscriber models and clubs are merging.
The Last Magazine Marks 10th Anniversary
Cofounders and editors in chief Magnus Berger and Tenzin Wild are launching new creative studio and signing with The Wall Group.
MPA would like to thank PressReader for its support of AMMC 2018.
Using their phone or tablet, readers can browse content online or download entire issues using the PressReader app. They can subscribe for unlimited access, or get the full experience sponsored by one of our partners. Visit
"Fake News" Possible Benefits
Fake news accusations appear to have created a “credibility crisis” and impacted public trust in the media, Helms says, “but we’ve seen an increase in the number of media outlets carrying news to the public, and the amount of content the media is putting out.”Fake news accusations appear to have created a “credibility crisis” and impacted public trust in the media, Helms says, “but we’ve seen an increase in the number of media outlets carrying news to the public, and the amount of content the media is putting out.”
Where Did All the Advertising Jobs Go?
For the first time on record, the number of people working in the industry is declining during an economic expansion.
American Magazine Media Conference 2018 Recap
Stephen M. Lacy, executive chairman, Meredith Corp. and chairman, MPA – The Association of Magazine Media, welcomed attendees to AMMC and kicked off the conference with an acknowledgement to Meredith Corp.’s recent acquisition of Time Inc. He continued with an overview of the industry’s success in the past year. Linda Thomas Brooks, president and CEO of MPA, took the stage and encouraged attendees to follow the Dalai Lama’s advice: “Keep working on it.” Though there is no single approach that ensures success in the magazine media business, sharing thoughts, perspectives and data helps the industry become as innovative as possible.
Thank You to our strategic associate partners for their AMMC sponsorship support.
CMG-Comag Marketing Group, GfK, LSC Communications, and Quad Graphics. -In addition we would like to thank the following associate members for their AMMC sponsorship support. Acxiom, MediaRadar, Vindicia, Alliance for Audited Media, Google, Zinio Pro, AdMonsters, CDS Global, Chartbeat, SocialFlow, Piano, and PressReader.
MPA Magazine Media Spotlight: Shape's Brooke Danielson Reviews Pajamas and Lingerie for Valentine’s Day
Just in time for Valentine’s Day, Brooke Danielson of Shape magazine joins Kathie Lee Gifford and Jenna Bush Hager to showcase some of the hottest new looks in lingerie and sleepwear, from bed to brunch and from sporty to sexy.
ASME NEXT Award 2018 Winners Announced
The American Society of Magazine Editors has announced the winners of the third-annual ASME NEXT Awards for Journalists Under 30. Five young magazine makers will be honored at the Ellie Awards Annual Luncheon on March 13 at Cipriani Wall Street in New York.
ASME Cover Contest 2018 Winners Announced
The American Society of Magazine Editors has announced the finalists and winners of the 12th ASME Best Cover Contest. The New Yorker's "Blowhard" cover, depicting a Trump-like figure powering a sailboat by blowing into a Klansman's hood, was named Cover of the Year. Entertainment Weekly's election-themed RuPaul cover, “Let’s Hear It for the Red, White and Ru," won the Readers' Choice Award.
Ellie Awards 2018 Finalists Announced
The American Society of Magazine Editors today published the list of finalists for the 2018 National Magazine Awards for Print and Digital Media. For the fifth year, the finalists were first announced in a 90-minute Twittercast. ASME will celebrate the 53rd presentation of the Ellies when each of the 104 finalists is honored at the annual awards lunch.
Don Lemon to Host 2018 National Magazine Awards Lunch
The American Society of Magazine Editors has announced that the 2018 Ellie Awards Annual Luncheon will be hosted by Don Lemon, anchor of “CNN Tonight With Don Lemon.” The editorial leaders of more than 60 print and digital titles—including magazines published by Condé Nast, Hearst Magazines and Meredith Corporation—are expected to be honored on Tuesday, March 13, at Cipriani Wall Street in New York.
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