American Society of Magazine Editors

Monday, February 12, 2018

Unilever to Facebook and Google: Clean up "Swamp" or We'll Pull Ads
"We cannot continue to prop up a digital supply chain ... which at times is little better than a swamp in terms of its transparency," Unilever marketing boss Keith Weed will say, according to a copy of his speech obtained by CNN. Unilever (UL), which owns brands including Dove, Lipton, and Ben & Jerry's, is one of the world's top advertisers. It has an annual marketing budget of roughly €8 billion ($9.8 billion), and 25% of its ads are digital.
Readers are Going "Nuts" for the Top 5 Recalled Ads in Men’s Magazines
Shoes, watches, sweaters and... pistachios resonate with readers: Can a little green nut compete for print ad recall with fashion heavyweights like Gucci, Bruno Magli and Breitling watches? When aligned with fitness and featured alongside an over-muscled male model it certainly can, as evidenced by data from GfK MRI’s Starch Advertising Research from October 2017 issues. With a Noted score of 71 percent among survey respondents, The Wonderful Nut one-pager in Men’s Health finished well behind the #1 ad—a combo effort from Gap and GQ magazine that scored 88 percent. But it was in close proximity to ads for Gucci Apparel in Esquire (77 percent), Breitling’s Avenger Hurricane watches in Men’s Health (74 percent) and Bruno Magli shoes in Maxim (73 percent).
A View from the Top: James Wildman, Chief Executive of Hearst UK
Hearst UK sells four million magazines a year in the UK and has 17.5 million visitors per month to its online titles – which include digital-only sites such as Digital Spy and Net Doctor.
It Looks Like Trump Magazine Is Back
On Friday, Donald Trump’s son Eric Trump unveiled a new venture in the family enterprise: the 2018 issue of Trump Magazine, “#HotOffThePress,” as he phrased it in a hashtag on Twitter with a snapshot of the cover.
American Magazine Media Conference 2018 Recap
Stephen M. Lacy, executive chairman, Meredith Corp. and chairman, MPA – The Association of Magazine Media, welcomed attendees to AMMC and kicked off the conference with an acknowledgement to Meredith Corp.’s recent acquisition of Time Inc. He continued with an overview of the industry’s success in the past year. Linda Thomas Brooks, president and CEO of MPA, took the stage and encouraged attendees to follow the Dalai Lama’s advice: “Keep working on it.” Though there is no single approach that ensures success in the magazine media business, sharing thoughts, perspectives and data helps the industry become as innovative as possible.
Thank You to our strategic associate partners for their AMMC sponsorship support.
CMG-Comag Marketing Group, GfK, LSC Communications, and Quad Graphics. -In addition we would like to thank the following associate members for their AMMC sponsorship support. Acxiom, MediaRadar, Vindicia, Alliance for Audited Media, Google, Zinio Pro, AdMonsters, CDS Global, Chartbeat, SocialFlow, Piano, and PressReader.
Woman's Day Spotlights Heart Health Awareness With Annual Red Dress Awards
Woman’s Day held its annual Red Dress Awards on Feb. 6 at Jazz at Lincoln Center to honor those who raise awareness about heart health. From left, Kassie Means, the publisher; Joy Bauer, a columnist; and Susan Spencer, the editor.
Inc. Magazine, iPic Partner to Produce Content for Movie Theaters
Video interviews by Inc., a magazine aimed at entrepreneurs, start-ups and small businesses, will run before every movie shown at iPic theaters as part of "iPic Life," a 20-minute pre-movie show. "iPic Life" is produced by iPic. The show spotlights interesting restaurants, people, food and drinks.
NewBeauty Names Elle’s Emily Dougherty New Editor in Chief
Emily Dougherty comes to NewBeauty from Elle, where she was the beauty and fitness director.
Fast Company Executive Editor Robischon Departs
On Facebook, Robischon wrote, “It was a fantastic run, nearly a decade long — and I loved working there. When I arrived, in the depths of a global financial meltdown, I never imagined that the values and mission we put forward would resonate so clearly and become so widespread. It’s been a privilege to be a part of something so meaningful.”
MPA Magazine Media Spotlight: House Beautiful's Sophie Donelson Discusses Home Decor Trends
Sophie Donelson knows a thing or two about what makes a beautiful room. The editor-in-chief of House Beautiful magazine will be our celebrity judge for the first Home Design Awards contest, presented by Mooradian’s Furniture, which asks designers — professional and amateur — to show off some of the gorgeous rooms in their home. You can read more about the contest, and how to enter, at The deadline for contest submissions is Feb. 18.
P&G Sees Enough Progress on Digital Demands to Avoid Puling Spending - Mostly
A year after he challenged digital media players to deliver accountability and transparency or lose Procter & Gamble Co.'s considerable spending, Chief Brand Officer Marc Pritchard sees little reason to make good on his threat—for the most part.
Incoming IAB Chairman Scott Schiller's Message to Ad Industry: "We Must Work Together"
Since Marc Pritchard announced on the same stage a year ago that tag certification would become a requirement for all P&G media suppliers, the industry has seen research supporting the very first decline in advertising fraud, 10%, according to the ANA report.
ASME NEXT Award 2018 Winners Announced
The American Society of Magazine Editors has announced the winners of the third-annual ASME NEXT Awards for Journalists Under 30. Five young magazine makers will be honored at the Ellie Awards Annual Luncheon on March 13 at Cipriani Wall Street in New York.
ASME Cover Contest 2018 Winners Announced
The American Society of Magazine Editors has announced the finalists and winners of the 12th ASME Best Cover Contest. The New Yorker's "Blowhard" cover, depicting a Trump-like figure powering a sailboat by blowing into a Klansman's hood, was named Cover of the Year. Entertainment Weekly's election-themed RuPaul cover, “Let’s Hear It for the Red, White and Ru," won the Readers' Choice Award.
Ellie Awards 2018 Finalists Announced
The American Society of Magazine Editors today published the list of finalists for the 2018 National Magazine Awards for Print and Digital Media. For the fifth year, the finalists were first announced in a 90-minute Twittercast. ASME will celebrate the 53rd presentation of the Ellies when each of the 104 finalists is honored at the annual awards lunch.
Don Lemon to Host 2018 National Magazine Awards Lunch
The American Society of Magazine Editors has announced that the 2018 Ellie Awards Annual Luncheon will be hosted by Don Lemon, anchor of “CNN Tonight With Don Lemon.” The editorial leaders of more than 60 print and digital titles—including magazines published by Condé Nast, Hearst Magazines and Meredith Corporation—are expected to be honored on Tuesday, March 13, at Cipriani Wall Street in New York.
Ellie Awards 2018 Annual Lunch
The Ellie Awards Annual Luncheon will be presented on Tuesday, March 13, at Cipriani Wall Street in New York. Tickets go on sale tomorrow. To purchase tickets, visit or email
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