American Society of Magazine Editors

Tuesday, January 30, 2018

FIPP's Innovation Chapter Download: How to Make Money in Magazine Media
The editors of FIPP's Innovation in Magazine Media 2017-2018 look at how the heck do you make money in magazine media these days? There is no single answer other than: Diversify. Read on.
Meredith Board of Directors Elects Steve Lacy Executive Chairman and Tom Harty President and Chief Executive Officer
Meredith Corporation announced today that its board of directors has elected Steve Lacy executive chairman and Tom Harty president and chief executive officer, effective February 1, 2018. Lacy is currently chairman and chief executive officer and Harty is president and chief operating officer.
In Davos, Trump Basically Tries to Directly Dismiss TIME's New Cover Story
TIME magazine's latest cover—the animated version created for social media—depicts an entirely isolated United States, under President Trump's leadership, along with the headline "America Alone."
Architectural Digest Raises Money to Build Homes in Haiti
According to editor in chief Amy Astley, charity initiatives are a big part of Architectural Digest's future."On Monday, the Condé Nast shelter title hosted a breakfast at The Guild, the new restaurant/home goods store from interior design duo Roman & Williams in New York’s Lower Manhattan, to promote the initiative." Reports Kara Bloomgarden-Smoke for WWD.
Associate Member Spotlight: 4 Questions with Tracking First's Chief Operating Officer, John Boyd
Among Mr. Boyd's replies: "In today's marketing landscape there is more and more competition for consumer eyeballs, and as people spend more time on digital media, an increasing focus on the digital side of the business. Tracking First provides cost savings in terms of the digital advertising tagging process, and provides much more accurate insights so that companies can put advertising dollars in the right place to drive traffic to their publications. We also provide direct cost savings to our clients through a much more efficient campaign tagging/ tracking process."
Can Platforms Ever Be Trusted in an "Attention Economy?"
When business models are designed to monopolize attention, can tech platforms ever be trusted? Several indicators, and analysts, think not.
Trust in Media, Social Platforms Dips,—Traditional Journalism Rises
Forty-two percent of the U.S. population trusts the media -- down from 47% in 2017 and 2016, according to the latest Edelman Trust Barometer, an annual survey that looks at global trust in media, business and government.
Critic Richard Roeper Suspended by Chicago Sun-Times After Buying Twitter Followers
Roeper was one several prominent journalists, sports stars, politicians and celebrities who had paid to increase their Twitter followers with fake accounts, according to a New York Times report published over the weekend. Roeper's Twitter following currently numbers over 225,000, but it was not specified by the Times report how many of those followers were fake.
Network News Reporters Are Snapchat’s Biggest Stars
There’s an NBC anchor named Savannah who has a hard time going out without being recognized by teens. It’s not the Savannah who hosts the ‘Today’ show. It’s the one on Snapchat.
Thank You to our strategic associate partners for their AMMC sponsorship support.
CMG-Comag Marketing Group, GfK, LSC Communications, and Quad Graphics. -In addition we would like to thank the following associate members for their AMMC sponsorship support. Acxiom, MediaRadar, Vindicia, Alliance for Audited Media, Google, Zinio Pro, AdMonsters, CDS Global, Chartbeat, SocialFlow, Piano, and PressReader.
Twitter Expands Ad Options with Sponsored "Moments"
Melynda Fuller writes "The sponsorship option opens a new avenue of social-media revenue at a time when publishers are scrambling to determine how the various platforms fit into their marketing strategy.
MPA Next Event | Behind the Scenes at Domino
Junior associates: Join MPA Next on 2/28 for a tour of the new Domino Media Group headquarters—a space designed with the generous support of brand partners—followed by a conversation with Chief Revenue Officer Beth Brenner on how the company is pushing its omni-channel revenue model to the next level.
Turns Out People Really Like Podcasts After All (and Now We Have Numbers to Prove It)
"Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce, even as advertising spending climbed to an estimated $220 million in 2017. When Apple Podcasts announced last year that it would soon be offering podcasters more data on their listenership, some worried it would force a “reckoning”—and possibly an “ad apocalypse,” if brands decided that the fledgling new medium wasn’t worth their dollars, after all..." Read more of Miranda Katz's article in WIRED.
Annoyed By Targeted Ads? Google Says It's Got You Covered
The Mute This Ad program was instituted in 2012 providing users the ability to control the ads they see and signal which ads aren't interesting to them: Mute This Ad will now allow users to keep ads from following them across all devices.
In Age of Trump, Political Reporters Are in Demand and Under Attack
Trust in the press has eroded thanks, in part, to Mr. Trump and his allies, the ubiquitous phrase “fake news” osmosing its way into the American psyche. Yet newspaper subscriptions and television news ratings, once in free fall, have perked back up.
All the research facts, charts, and data are ready to use in your presentations.
February 06, 2018
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
February 06, 2018
Conrad New York
February 28, 2018
Domino Headquarters
June 13 - 14, 2018
Taj Hotel