American Society of Magazine Editors

Monday, January 29, 2018

"In One Fell Swoop:" 75% of Advertisers Say They’ve Been Endangered by Risky Content"
Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests.
TMBI Survey: Marketers Plan to Increase Spending on Branded Videos Created By Publishers
Those takeaways come from a study by Trusted Media Brands, which examined the state of video advertising in 2018 through its “Digital Video Outlook” survey.
To Move Away From Politics, ESPN Explores Sale of "FiveThirtyEight"
ESPN is looking to sell or spin off its data analytics-driven politics and sports site FiveThirtyEight, in an effort to move away from political coverage. "FiveThirtyEight is a tremendous asset to ESPN, and together we’ve created exceptional content,” an ESPN spokesperson told The Big Lead, which first reported the news.
The Follower Factory
Everyone wants to be popular online. Some even pay for it. Nicholas Confessore, Gabriel J.X. Dance, Richard Harris and Mark Hancen take us inside social media’s black market.
In The UK: Trust in Traditional Media Rises, While There's a "Crisis in Confidence in Advertising"
Last week was a bad week for advertising, a good one for journalism, with one word setting the agenda: trust. Trust in advertising seems to have hit a low tide mark. This was the theme of the UK industry's most influential conference; the Advertising Association's LEAD event on Thursday, where speaker after speaker called for more transparency in the media buying process and for more confidence in advertising's potential effectiveness and as a force for good.
Thank You to our strategic associate partners for their AMMC sponsorship support.
CMG-Comag Marketing Group, GfK, LSC Communications, and Quad Graphics. -In addition we would like to thank the following associate members for their AMMC sponsorship support. Acxiom, MediaRadar, Vindicia, Alliance for Audited Media, Google, Zinio Pro, AdMonsters, CDS Global, Chartbeat, SocialFlow, Piano, and PressReader.
MPA Magazine Media Spotlight: What Does It Mean to Die?
A Hospital Insisted That a Young Girl Was Dead. Her Family Disagreed... In the February 5, 2018, issue of The New Yorker, in “The Death Debate” (p. 30), Rachel Aviv examines the controversial case of Jahi McMath, a young black girl who was declared brain-dead shortly after a routine tonsillectomy in 2013, when she was thirteen years old. Her family has kept her on life support, initiating a bioethical debate over whether Jahi should be considered dead or alive. The operation, at Oakland’s Children’s Hospital, took four hours, and shortly after Jahi awoke, she began spitting up blood. Two days later, she was declared brain-dead. With the help of a ventilator, she was breathing, but on an EEG test, no brain-wave activity could be seen... Read more.
MPA Next Event | Behind the Scenes at Domino
Junior associates: Join MPA Next on 2/28 for a tour of the new Domino Media Group headquarters—a space designed with the generous support of brand partners—followed by a conversation with Chief Revenue Officer Beth Brenner on how the company is pushing its omni-channel revenue model to the next level.
Good Housekeeping's Lori Bergamotto Shares Fashion and Beauty Hacks
Good Housekeeping Style Director Lori Bergamotto appeared on GMA to share beauty and fashion hacks including using a salad spinner to dry hand washed clothes and a using a spoon to apply eyeliner.
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February 06, 2018
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
February 06, 2018
Conrad New York
February 28, 2018
Domino Headquarters
June 13 - 14, 2018
Taj Hotel