American Society of Magazine Editors

Thursday, January 25, 2018

Hottest Magazine Launches of the Year: Announcing the 10 Finalists…
Professor Husni writes, "As long as we have new magazines, hope springs eternal for the magazine media industry. There is no better indicator about the industry than the continued faith in the medium through the launch of new magazines."
How Outside Magazine Got to Be Badass Online: “Punchier and Stronger” and with Way More Women
"A lot of publications are paying lip service to inclusiveness and diversity. Outside is actually doing it." reports Nieman Labs's Laura Hazard Owen.
Self’s 8 Million Snapchat Users Are More than on Its Website
Fitness magazine Self folded its print edition at the end of 2016 as part of a consolidation of Condé Nast’s magazines. But since then, editor-in-chief Carolyn Kylstra has found new life (and younger readers) for the brand on Snapchat. Self launched in May on Snapchat’s Discover section for publishers with a weekly frequency, which increased to three times a week in July. Self now reaches 8 million unique users a month on Snapchat, making it Self’s biggest platform, followed by its website, which had 6 million uniques in December, according to comScore.
Hearst Data VP: The Value of Publisher Data Is Skyrocketing
Harris talked to AdExchanger about how Hearst uses its data for advertisers, why Apple’s Intelligent Tracking Prevention will be a boon for publishers like Hearst and how it’s prepared for GDPR.
MG/Parade Teams with Made in Network to Develop YouTube Brand Channels
MG/Parade, the publisher of brands like Parade, Relish, Spry Living, Athlon Sports & Life and American Profile's Community Table, is partnering with Nashville-based, video-first media company Made In Network, which builds and operates YouTube brand channels.
All Good Magazines Go to Heaven
The Hyman Archive in London, the world’s largest private magazine collection according to Guinness, contains more than 120,000 titles. Its founder, James Hyman, began collecting magazines as a teenager, reports David Shaftel of The New York Times.
...Please Let Me Into This Heavenly Magazine Archive, I Really Truly Promise I Won't Steal Anything
“I always knew it was a cultural resource and that there was value in it,” Hyman told the Times, but he was glad to have the Guinness imprimatur,“because then people might take it more seriously than just thinking: ‘Some lunatic’s got a warehouse full of magazines.’”
Pope Says Fake News Is Satanic, Condemns Its Use in Politics
Pope Francis condemned fake news as satanic, saying journalists and social media users should shun and unmask manipulative “snake tactics” that foment division to serve political and economic interests.
Thank You to our strategic associate partners for their AMMC sponsorship support.
CMG-Comag Marketing Group, GfK, LSC Communications, and Quad Graphics. -In addition we would like to thank the following associate members for their AMMC sponsorship support. Acxiom, MediaRadar, Vindicia, Alliance for Audited Media, Google, Zinio Pro, AdMonsters, CDS Global, Chartbeat, SocialFlow, Piano, and PressReader.
MPA Next Event | Behind the Scenes at Domino
Junior associates: Join MPA Next on 2/28 for a tour of the new Domino Media Group headquarters—a space designed with the generous support of brand partners—followed by a conversation with Chief Revenue Officer Beth Brenner on how the company is pushing its omni-channel revenue model to the next level.
All the research facts, charts, and data are ready to use in your presentations.
February 06, 2018
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
February 06, 2018
Conrad New York
February 28, 2018
Domino Headquarters
June 13 - 14, 2018
Taj Hotel