American Society of Magazine Editors

Tuesday, January 9, 2018

Enthusiast, Lifestyle Titles Record Growth
Sara Guaglione reports "The nine magazine enthusiast or lifestyle brands — Autoweek, Backpacker, Diabetic Living, Flying, Outdoor Life, Outside, Soap Opera Digest, Southern Living and Town & Country — showed audience growth across at least the three platforms reported: print, digital, mobile, web and video. According to the November 2017 Magazine Media 360° Brand Audience Report, Town & Country (44%), Autoweek (37%) and Backpacker (35%) experienced the most year-over-year percentage growth in November across at least three platforms, followed by Outside (26%), Flying(24%), Outdoor Life (14%), Southern Living (11%), Diabetic Living (10%) and Soap Opera Digest (9%)."
Hungry Girl Magazine: The First New Magazine of 2018
Mr. Magazine™ reports: "The new magazine is published by Meredith Corp. publishers of Better Homes & Gardens, The Magnolia Journal, Parents, allrecipes, Martha Stewart Living, Rachael Ray Every Day, and many other titles."
Hearst Names Liz Plosser Editor in Chief of Women’s Health: WWD Has the Exclusive
“Liz’s energy and love for fitness is contagious, and we’re happy to welcome her back to Hearst,” Joanna Coles, Hearst Magazines chief content officer said. “She is extremely talented at identifying emerging trends and is a highly connected authority in the wellness ecosystem.”
Garden & Gun Magazine’s Three Secrets Of Success: Q&A with David DiBenedetto and Marshall McKinney
“We deliver an experience; we want every issue to be a reading experience and a surprising experience. I like to think of it as almost like an album. Every issue has to have the perfect mix and it works really well when it does; when you’ve got a surprising story up front or an amazing photo and a hard-hitting journalistic piece, and then a light story on a good dog. I just think readers aren’t going away, and even more so than ever they appreciate good work.” David DiBenedetto, Senior Vice President/Editor in Chief.
WIRED Is Hosting Its Condé Nast Sister Brands at CES
The Wired Cafe will host representatives from other Condé Nast titles this year, not just to showcase Allure’s beauty chatbot and Vogue’s foray into augmented reality, but to grab more time with marketers, as CES has turned into a major meetings hotbed for marketers, publishers and ad agencies.
The Story Behind that New Yorker Tote Bag
The must-have signifier of urbane sophistication in 2017 wasn’t Yeezys or torn jeans. It was a tote bag that The New Yorker gives to new subscribers.
#BizTrends2018: Telling the Truth Is Not a Lie
The Atlantic launched a digital ad campaign called #QuestionYourAnswers, which challenged readers to think more deeply about whether they are exposing themselves to more diverse sources of reporting or just confirming their existing biases.
Magazine Media Spotlight: The Atlantic Highlights Pivotal 1968 in Year-Long Series
"50 years later, The Atlantic is producing a year-long series, led by staff writer Conor Friedersdorf, to chronicle the momentous moments that made up a defining year in U.S. history — and helped shape modern America." writes Fern Siegel.
Pee on This Ikea Magazine Ad to Find Out If You're Pregnant (and Get a Discount)
"The ad, which showcases the company's Sundvik crib, encourages viewers to simply pee on a small marked strip on the bottom of the ad. If they're expecting, the price shown on the ad will drop, reflecting the price offered to those in the retailer's Ikea Family club." Reports Ann-Christine Diaz for Ad Age.
Confessions of a Media Auditor: "Agencies Often Manipulate the Numbers"
"In the scramble to prove digital advertising works, some legacy performance measurement systems used for traditional media auditing were retrofitted for digital. That’s produced “catastrophic” results for both brand advertisers and publishers, according to a media auditor executive who spoke to Digiday as part of our Confessions series, in which we exchange anonymity for candor." Reports Jessica Davies for Digiday.
See the November 2017 Magazine Media 360° Brand Audience Report!
Today, MPA – The Association of Magazine Media released the November 2017 Magazine Media 360° Brand Audience Report showing consumers continue to believe in magazine brands, with nearly 1.9 billion in total audience across platforms. This month’s report incorporates data from the newest GfK MRI Fall 2017 release, showing that Print+Digital audience is steady (-1.7%) compared to November 2016.
All the research facts, charts, and data are ready to use in your presentations.
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