American Society of Magazine Editors

Friday, January 5, 2018

See the November 2017 Magazine Media 360° Brand Audience Report!
Today, MPA – The Association of Magazine Media released the November 2017 Magazine Media 360° Brand Audience Report showing consumers continue to believe in magazine brands, with nearly 1.9 billion in total audience across platforms. This month’s report incorporates data from the newest GfK MRI Fall 2017 release, showing that Print+Digital audience is steady (-1.7%) compared to November 2016.
W Magazine Teamed Up with British Vogue for Its Best Performances Issue
"With awards season touching down in a matter of days (three, in fact), magazines far and wide are releasing their Hollywood-adjacent February 2018 issues. W Magazine is known to spare no expense when it comes to its red carpet editions, dropping six separate February covers both last year and the year before." reports Maura Brannigan.
More on Trusted Media Brands Increased Unique Views By 20% in 2017
"Trusted Media Brands (TMB), home to Taste of Home, Reader’s Digest and The Family Handyman, reports finishing 2017 with 20% more unique viewers than the previous year...Vince Errico, Chief Digital Officer, attributes the company’s growth to efforts made to improve its digital network over the last year. By bringing in editorial teams with extensive digital experience, the company was able to target potential readers." wrote Melynda Fuller.
How Fake News Stories Jeopardize Brand Reputation
a recent story from Business Insider ( showed how content placed by third-party advertisers is damaging long-respected brands by running fake, sensational stories with click-bait headlines next to closely related editorial content.
Brands Beware: Logan Paul (Or Someone Like Him) Can Cause Real Damage
"There is no reasons for brands to take risks like that," says Harvey Schwartz, president of talent at WHOSAY, an influencer marketing company, telling advertisers to avoid the likes of Logan Paul.
The New Essence Is a Salon-Chair Dream Come True
Shamira Ibrahim writes "In 2005, after 34 years of black ownership, the parent company of Essence, Essence Communications, Inc., sold the company to Time Inc. — a move that was highly scrutinized, but accepted as necessary to stay afloat. And now, Essence has been acquired by the Black-owned Essence Ventures LLC (helmed by Richelieu Dennis of Shea Moisture fame). This makes me proud because Essence is a distinctly Black publication."
Town & Country Names Erik Maza Style Director
Erik Maza come from W, where he was the digital features director at W magazine.
Bloomberg Businessweek’s Editor in Chief Steps Aside
Megan Murphy had returned to Businessweek in 2015 in its Washington bureau, and was in the top job for just over a year, taking over from Ellen Pollock. (Pollock landed five months later as the New York Times Business Day editor.)
Good Housekeeping's Rachel Rothman Shares Favorite Baby Registry Items
Good Housekeeping Chief Technologist Rachel Rothman appeared on WYFF-NBC to show a few of the 60 baby registry items from the Good Housekeeping Institute.
How Google AMP Beat Facebook Instant Articles
Google’s investment in AMP, its fast-loading article pages, has helped the search giant overtake Facebook in publisher referral traffic.
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