American Society of Magazine Editors

Thursday, January 4, 2018

What to Watch: The Next Steps for Meredith and Time Inc.
"If 2017 was the year of big media mergers and acquisitions, 2018 will be when the dust from deals settles and the actual work of merging begins." writes Kara Bloomgarden-Smoke of WWD.
Trusted Media Brands Digital Network Hits Record 63.2 Million Unique Visitors Digital Performance
"Based on the latest comScore reporting, the Trusted Media Brands Digital Network is now among the top 25 digital lifestyle networks, and has added over 10 million UVs in the past year alone, reflecting a 20 percent increase in audience growth. In addition, the growth was fueled by a continued increase in mobile traffic, which now accounts for 82 percent (four out of every five) of the total Trusted Media Brands traffic."
Patrick McCreery Promoted to Executive Vice President of Operations for Meredith Local Media Group
Meredith Corporation announced today that Patrick McCreery has been promoted to Executive Vice President of Operations for the Local Media Group, effective immediately. In his new role, McCreery will oversee all station operations and general managers will report directly to him. McCreery will continue to report to Meredith Local Media Group President Paul Karpowicz.
With Sale, Essence Is Once Again a Fully Black-Owned Magazine
The magazine, a mainstay of black culture for almost half a century, was bought by Richelieu Dennis, the founder of Sundial Brands, a large personal-care products company, from Time Inc., Essence Ventures announced on Wednesday. Mr. Dennis would not discuss the details of the sale.
Facebook Will "Completely Deprioritize Publishers"—Confessions of a Publisher Audience Development Head
Max Wilens writes "Many of the publishers that spent 2016 and 2017 investing in Facebook products like Instant Articles and news feed videos enter the new year with new perspective on the relationship they have with the world’s largest social platform. For the latest installment of our Confessions series, in which we exchange anonymity for candor, we spoke to an audience development head at a midsize digital publisher that resisted the temptation to go all-in on those products."
Vanity Fair and Glamour Will Chart a New Course
“In Radhika, we are so proud to have a fearless and brilliant editor whose intelligence and curiosity will define the future of Vanity Fair in the years to come,” Anna Wintour, artistic director of Condé Nast and editor in chief of Vogue, said in revealing Jones’ appointment.
Focused on the Road Ahead, Here’s Where Publishers Will Be Investing in 2018
Nine publishers and industry partners tell us how they plan to get the job done: "Publishers realize the true power of a self-selected special interest audience, and they are figuring out how to leverage that in print. Niche is without a doubt where the print magazine industry is moving." says Dave Pilcher, VP of Sales & Marketing, Freeport Press.
Q&A with FIPP’s President & CEO James Hewes: “I Wonder If 2018 Might Be the First Year Where Things Start to Show Signs of Recovery.”
“I think it’s going to be a pretty good year, actually. It’s funny you know, ever since I took this job I’ve been hearing more and more people telling me about the resurgence of print magazines and how print magazines are coming back as a medium, and I think 2018 might be the year when you start to see some signs of that filtering through into the numbers..." says FIPP President & CEO James Hewes.
Science Says: Print Advertising Works for 2018
For Jenna Bruce, singing the praises of print comes naturally. She makes her living through print advertising, so of course, she’s a big fan. Bruce notes plenty of research that proves print ads make better impressions than digital ones, and that people process print with more focus and engagement. Beyond the neuroscience, however, lie a few more reasons why print, according to Bruce, will always remain relevant.
Popular Mechanics Debuts Branded Beer with Blue Point
“Today’s do-it-yourself and maker mindset is driving growth of the craft beer culture," says Cameron Connors, publisher, chief revenue officer, Popular Mechanics. This collaboration takes the science, engineering and love of brewing to "another level.”
People Moves in Magazine Media
The Hill and Politico make editorial hires, as top executives at Vice and IGN face allegations of misconduct; Questex Taps New CRO as Top Execs Depart Rodale according to Greg Dool at Folio:
Q&A with New York Post's Keith Kelly: How the Magazine Industry Is Responding to Industry Challenges
The radio show's Mark Brodie is joined by Keith J. Kelly writer of the “Media Ink” column for the New York Post.
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