American Society of Magazine Editors

Wednesday, January 3, 2018

The Mr. Magazine™ Manifesto 2018: Never Stop Learning...
“Part of what we’re doing is talking to consumers to remind them that magazine media brands have that credibility…People have figured out that not all content is created equal and consumers are using magazine brands as a shortcut to quality…All of the outside research, not MPA research, proves that magazines build brands and sell products at the same time better than any other media channel.” Linda Thomas Brooks, President and CEO, MPA—The Association of Magazine Media.
For Hearst, the Path Forward Means Paid Content and Partnerships
Folio: reports SouthComm sells off Kansas City's The Pitch; the knitting community responds to Vanity Fair; and more from around the industry.
Hearst Officially Owns Rodale
Hearst closed a deal to acquire Rodale’s magazine and book businesses Tuesday, a Hearst Magazines spokesperson confirmed. The company declined to elaborate on what happens next. In an email to Rodale employees Tuesday afternoon, Hearst Magazines President David Carey promised to provide more information next week.
Brides Magazine Revamps for the Instagram Generation
The Condé Nast bridal magazine gets a new look: Brides has revamped its print strategy in an attempt to cater to the contemporary bride, who is more apt to troll Instagram hashtags for inspiration than she is to buy a stack of wedding magazines.
Women in Business Q&A: Joyann King, Editor, Harpers
In 2016, won a MIN Best of the Web Award for Visual Storytelling. In 2014 and 2015, the brand was also recognized as Adweeks’s Hottest Fashion Magazine in part due to the collaborations between print and digital. King was an integral part of the launch of the brand’s first ever content-to-commerce venture, ShopBAZAAR, in 2012 that has paved the way for the competition.
Teen Vogue's Evolution from High-Fashion Magazine to a Community of Activism
“When Teen Vogue started out, Teen Vogue was an aspirational fashion magazine for fashion lovers. You know it was the little sister to Vogue. And over the years we've realized that our mission was really to become more focused on making this an inclusive community, that speaks to every kind of young person,” Elaine Welteroth, Teen Vogue’s 31-year-old editor-in-chief, told ABC News’ “Nightline.”
Women's Health Magazine's Keri Glassman Talks Diets on Today
Women's Health magazine contributor and registered dietitian Keri Glassman appears on TODAY with Megyn Kelly to discuss the top diet trends of 2018.
Tweet This: Weight Watchers Signs DJ Khaled As Social Ambassador
Winfrey's tweets about weight loss have sent the shares flying in recent years, and her presence in the company's ads is credited with helped to drive subscriber growth after years of declines.
Drew Barrymore Recreated Her Iconic Childhood Style, and It Will Speak to Your '80s Heart
Lourdes Avila Uribe of Hello Giggles writes "Everything that makes her special was on display in a recent photoshoot for InStyle where Drew Barrymore recreated her iconic childhood photos, and we can’t get enough of it."
Recreational Marijuana Use Is Now Legal in California... Here Come the Ads
MedMen, which has four local dispensaries and two more opening within weeks, spent “six figures” for the Sunset Strip billboard. Its “Faces” campaign has included more than two dozen outdoor ads, plus print in publications like LA Weekly, OC Weekly, Angelino and Paper magazines, along with wraps on commercial vehicles.
8 Inconvenient Truths We Learned About Facebook
#2 "Reporting problems continued, forcing it to be extra-meticulous with the information it shares about how ads and posts perform on the network. Then Facebook revealed it mischarged some advertisers for clicks on video carousel ads for a year." Ad Age's By Brian Braiker.
Memorial for Marshall Loeb, Thursday January 18
Marshall's Memorial will be held at 1PM January 18th at Temple Emanu-El, 1 East 65th Street, off Fifth Avenue.
Kansas City Natives Buy Alternative Magazine The Pitch
Carey Media, LLC, says it closed a deal to buy The Pitch from Tennessee-based SouthComm on the final day of 2017. SouthComm bought the magazine in 2011.
Newsprint Prices May Keep Increasing If Trump Paper Tariff Goes Through...
As if the U.S. newspaper business didn't have enough trouble coping with decades of lost readers and advertising dollars. An escalating trade dispute with Canada is poised to make every edition cost a lot more to publish.
MPA Would Like to Thank AMMC 2017's Sponsors
The Alliance for Audited Media, CDS Global, GfK, and Vindicia.
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February 06, 2018
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