American Society of Magazine Editors

Friday, December 15, 2017

Time Inc.'s MNI Targeted Media Launches Marketing Campaign
Time Inc.’s MNI Targeted Media has 1,200 clients/campaigns a year, but Vicki Brakl, vice president, marketing at MNI Targeted Media, said this was the time to launch an in-house campaign highlighting the company's business.
Diversity Report: The Magazine Covers Have Spoken, 2017 Was Fashion’s Most Inclusive Year Yet
Cordelia Tai "Sure, the industry is changing — particularly its media department — but the “trend” toward diversity has not stalled. Mostly because, much like the shifts in the fashion media world, diversity is not a trend, it’s a reality — and this year’s magazine cover stats further illustrate this fact."
Conde Nast Ups Video Presence, Announces 2 New Ventures
"In November, popular branded video series, such as Vogue’s “73 Questions,” Vanity Fair’s “Fear Box” and Bon Appetit’s “Back to Back Chef,” all under the Conde Nast banner, reached nearly 1 billion aggregate views on platforms like YouTube and Facebook." reports Melynda Fuller.
Anna Wintour Toasts Radhika Jones
American Vogue’s editor in chief welcomed Vanity Fair’s new chief with a dinner, and party favors: Glamour’s Cindy Leive posted a photo of Wintour and Jones beaming and hoisting Champagne — and their parting gifts. They were flanked by W’s Stefano Tonchi, The New Yorker’s David Remnick, Teen Vogue’s Elaine Welteroth and Architectural Digest’s Amy Astley. “Welcoming the brilliant new editor of @vanityfair, Radhika Jones. And yes, those are fox tights in everyone’s hands, courtesy of Anna Wintour,” Leive wrote.
Essence Magazine to Honor Missy Elliott
Essence said Thursday that Elliott, a hitmaking rapper, singer, producer and songwriter, will be honored at the magazine’s annual “Black Women in Music” event. It will be held Jan. 25 at the Highline Ballroom in New York City.
Muscle & Fitness VP Dies After Brief Cancer Battle
Shawn Perine, a health and weight-lifting enthusiast since his teens — who rose up to become the VP and editorial director of Muscle & Fitness — died on Dec. 11 after a short battle with cancer.
Rising Stars: Sydney Simon Turns Passion Into Advocacy at The Atlantic
Emma Silva at Folio: writes "Earlier this year, Simon was named one of Folio:‘s Top Women in Media. In her short time with the company, she has more than earned that epithet, placing news that sales of The Atlantic were expected to grow 14 percent on newsstands, as well as the story that The Atlantic was reprinting an issue for the first time in its 160-year history to meet burgeoning newsstand demand."
The Best Books for Print People, 2017
"Jann Wenner, Tina Brown, and New York magazine take center stage in our annual list of the books that remind us that magazines, at their best, represent a culture unto themselves." writes Steve Smith.
Woman’s Day's Anna Helm Baxter and Good Housekeeping's Lori Bergamotto on The Today Show and on Megyn Kelly Today!
Woman’s Day deputy food editor Anna Helm Baxter appeared on The Today Show to demo sweet treats for the holidays. Good Housekeeping style director Lori Bergamotto appeared on The Today Show to share gift ideas for the person who has everything. Good Housekeeping's Lori Bergamotto also appeared on Megyn Kelly Today to share holiday “family jammies” holiday trend.
Business Insider Inc. Changes Company Name to Insider Inc., Expands Coverage
Business Insider Inc. will change its company name to Insider Inc. come January, as it moves to expand its coverage beyond business and financial news, the focus of its site, Business Insider.
Sulzberger Dynasty Continues: A.G. Succeeds Arthur O. As NYT Publisher
“A.G. has been one of the architects of The Times’ digital transformation and was the principal author of the 2014 Innovation Report, which focused on growing and engaging The Times' digital audience. He has also been one of the driving forces behind The Times’ business strategy, including the shift to a subscription-first business model,” the company said in a statement.
Google Retakes Lead from Facebook on Referral Traffic
The initial shift began at the beginning of April, and then continued during the beginning of June 2017. In a downhill slide, Facebook experienced a massive decline in referral traffic to publishers in December.
Ellies 2018 Call for Entries Posted
The Ellie Awards 2018 Call for Entries is now posted at ( For more information, email (
ASME Best Cover Contest 2018
The ASME Best Cover Contest 2018 Call for Entries is now posted at For more information, email
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February 06, 2018
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When people ask what they should get their woodworker friends and family for the holidays, Shawn Graham suggests versatile, inexpensive items that work for many types of woodworking.