American Society of Magazine Editors

The 2018 IMAG Conference is hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.


Wednesday, June 13
  • 12:00 pm

    Conference Check-In & Partner Salon

    Presented by Port Hawkesbury Paper

  • 12:30 pm

    Welcome Lunch

    Hosted by Jamie Trowbridge, President and CEO, Yankee Publishing
    Presented by CDS Global

  • Welcome and Introduction

    Hosted by Elizabeth Bramson-Boudreau, CEO and Publisher, MIT Technology Review

  • Better. Believe it.

    With Americans uncertain about content credibility and advertisers worried about brand safety, hear the new research on how magazine media continues to be the most trusted source of information and the most reliable advertising environment.
    Linda Thomas Brooks, President and CEO, MPA–The Association of Magazine Media

  • Leading the Revolution

    David Liu reveals how his brands upended traditional expectations of a media company, turning it into a marketplace for inspiration and one-stop shopping for the most passionate audiences ever.
    David Liu, Co-founder, XO Group Inc.

  • Conquering Cross-Platform

    Through strategic partnerships, deepening the consumer value proposition and critical shifts in internal thinking, TOH is successfully expanding both young and traditional audiences and advertising revenue.
    Eric Thorkilsen, CEO, This Old House Ventures, LLC

  • The Ethical Imperative to Survive and Flourish in our Data-Driven Digital Future

    Sheila Colclasure outlines the complex challenges ahead for brands as they navigate the marketing landscape after GDPR and its global implications.  Better understand and identify the practical questions and operational essentials to “get it right.” 
    Sheila Colclasure, Global Chief Data Ethics Officer and Public Policy Executive, Acxiom

  • Break & Partner Salon

    Presented by GfK MRI

  • Are You Ready to Change?

    Tips on how you can generate real commercial change in your organizations
    Simon LeslieFounder and Joint CEO, Ink Global

  • Finding Success in Today's Digital Age

    How Trusted Media Brands is finding success in today's digital age and how publishers can continue to have a strong social strategy despite platform changes
    Interview by: Jim Anderson, CEO, SocialFlow
    Vince Errico, Chief Digital Officer, Trusted Media Brands, Inc.

  • Boston Red Sox: Building Audience Engagement

    As a leader of one of America’s most iconic sports organizations, Adam Grossman reveals how the Boston Red Sox build brand value, increase audience engagement and keep up with major changes in consumer behavior and consumption.
    Adam Grossman, CMO, Boston Red Sox & Fenway Sports Management

    Interview by Mel Allen, Editor, Yankee Magazine

  • 5:00 pm

    Afternoon Close

  • 6:00 pm

    Buses Depart to America's Test Kitchen

  • 6:30 pm

    Opening Night at America's Test Kitchen

    Hosted by: 
    David Nussbaum, CEO and Chairman of the Board, America's Test Kitchen
    Jack Bishop
    Chief Creative Officer, America's Test Kitchen

    Presented by Quad/Graphics 

Thursday, June 14
  • 6:45 am

    Morning Walk Around Boston Common

  • 7:00 am

    Conference Check-In & Partner Salon

  • 7:30 am


  • 8:30 am

    Results of the 2018 Financial Benchmarking Study

    Findings of this year’s Financial Benchmarking Study, a valuable tool to better understand how your company performs in the context of similar companies
    Laura SimkinsCOO, AFAR Media

  • Revitalizing a Legendary Brand With the Power of All Media

    Key insights on keeping an iconic brand fresh and mobilizing new consumers in the ever-evolving retail landscape
    Chris McDonough, Chief Sales and Brand Officer, L.L.Bean

  • Do We Really Need Salespeople Anymore?

    A provocative panel of industry leaders on the future of advertising sales
    Moderated by
    Jonathan DornChief Innovation Officer, Active Interest Media
    Beth Fuchs Brenner, CRO, Domino
    Dan Hickey, CEO, Kalmbach Media 

    Bryan Kinkade, VP, Publisher, AFAR Media

  • The Right Arsenal

    Hear how the The Atlantic’s brand-first approach to product has resonated with advertisers and consumers alike, establishing the company as an innovative leader across platforms.
    Hayley RomerPublisher and CRO, The Atlantic

  • The Membership Solution: Creating a Value Proposition to Support a Premium Price

    What is the role of the membership strategy? The foundation for success starts with the value proposition. Hear more about the strategy as we explore pricing, benefits and best practices for maintaining and growing member engagement.
    David Algire, Partner, MediaWorks 360

  • Break & Partner Salon

    Presented by GfK MRI

  • New Day for Tech Review

    Focusing on significant growth across all strategic business lines, MIT Technology Review has transformed into an authoritative, influential and trusted technology media platform. Elizabeth Bramson-Boudreau shares the secrets to the company’s success. 
    Elizabeth Bramson-BoudreauCEO and Publisher, MIT Technology Review

  • Data Needs for a Modern Media Company

    What does an integrated data view of your customer ideally look like, and how do you get there? Discover the roadmap to optimizing and understanding all your consumer data.
    Mike Woods, VP, Sales and Client Services, Acxiom
    Fran Middleton, Chief Digital Officer, America's Test Kitchen

  • Six Sigma Email Marketing: Why More is More

    Learn how the Biblical Archaeology Society doubled their online subscription revenue in 6 months using agile Six Sigma Marketing.
    Kim Mateus, Chief Strategy Officer, Mequoda Systems

  • A Case Study in Retailer and Publisher Collaboration: Barnes & Noble and Meredith

    Astrologists, Star Wars multi-packs and tote bags: How to highlight your brand and drive newsstand sales collaboratively with the retailer.
    Krifka Steffey, Director, Merchandising, Newsstand, Barnes & Noble, Inc.
    Tom Maloney, National Account Director, Time Inc. Retail, a Meredith Corp. Division

  • Breakout sessions featuring current best practices and idea-swapping among participants. Topics include:

    • Build High-Impact and Multiplatform Ad Packages (Hosted by Bryan Kinkade, VP, Publisher, AFAR Media)
    • Craft Your Audience Development Strategy (Hosted by Jackie Ford, CFO America's Test Kitchen)
    • Grow Your Events Business (Hosted by Amy Wilkins, CRO, Smithsonian Media, Smithsonian Enterprises) 
    • Turnkey Video Creation and Distribution (Hosted by Eric Dallin, VP, Digital Marketing Development, Active Interest Media – Marine Group)
  • 12:45 pm

    Imagination Awards Luncheon

    Presented by PubWorX/ProCirc

  • Verticalization & the Importance of Platform

    How New York Media turned a general-interest magazine into a digital network, seeing breakout success in e-commerce, with a custom CMS platform underlying it all.
    Daniel HallacChief Product Officer, New York Media

  • Leveraging Content Platforms and Data to Drive 360 Solutions

    Motor Trend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing Velocity network and a vast automotive digital, direct-to-consumer, social and live event portfolio, including MOTORTREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands.
    Eric Schwab, Group SVP, Sales, Motor Trend Group

  • Why Aren't You Flying Yet? New Insights on the Reading Habits of Elite Airline Passengers

    Building on their partnerships fleet-wide with Cathay Pacific and in-lounge with Air Canada, PressReader shares info and opportunities that aviation is bringing to publishers.
    Trevor Carroll, Manager, Content Partnerships, PressReader

  • Break & Partner Salon

  • HBR: A Case Study in Consumer Marketing

    Over the past year, Harvard Business Review has shifted its consumer marketing strategy away from traditional direct mail toward a 100% data-centric digital marketing approach that has yielded dramatic results. 
    Jeff LevyDirector, Consumer Marketing, Harvard Business Review Group

  • Using Data Science Tools for Email Audience Analysis 

    How media companies can use data science to gain crucial audience insights and grow reach  
    Nicco MeleDirector, Shorenstein Center on Media, Politics, and Public Policy

  • Revolution: Final Notes from the War Room

    Ken Harding will synthesize and summarize the winning strategies and tactics driving magazine media's new world order. Key business leaders will then share where they see the future unfolding at their own companies.
    Moderated by: Ken Harding, Senior Managing Director and Publishing Practice Global Lead, FTI Consulting

  • 5:00 pm

    Closing Reception & Partner Salon

  • Departures

    Click here to make a reservation on Amtrak. The Taj Hotel is a 10-minute walk to the Back Bay Train Station. 

    Boston > New York City Schedule: 

    - 5:26 pm > 8:52 pm (3h 26m)
    - 5:40 pm > 9:51 pm (4h 11m)
    - 6:51 pm > 10:55 pm (4h 4m)
    - 9:36 pm > 2:30 am (4h 54m)