American Society of Magazine Editors

Thursday, December 14, 2017

These 7 Great Print Ads Showed the Medium at Its Best in 2017
Print "remains a medium like no other—one that most purely distills the expression of an idea down to the writing and art direction, and one whose seeming limitations can make breakthrough executions feel that much more unexpected and delightful."
Disney to Buy 21st Century Fox Assets for $52.4 Billion in Historic Hollywood Merger
The Walt Disney Co. has set a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire. The deal between Disney and 21st Century Fox marks a historic union of Hollywood heavyweights and a bid by Disney to bolster its core TV and film businesses against an onslaught of new competitors in the content arena.
How Condé Nast Went from Magazine Publisher to Entertainment Company
"Condé Nast Entertainment was a division that we started five and a half years ago with the understanding that the landscape in the media space was really changing, and so I think they were very forward thinking in looking at how they could start to expand the content that was being written." Dawn Ostroff.
Country Living Unwraps Another Innovative Cover Campaign
Country Living is continuing their trend integrated multi-platform branded content campaigns for 2017—building off of their steering wheel cover with Go RVing in June—the Hearst brand teamed up with L.L. Bean for a three month partnership which kicked off in October issue and included distinct print covers in November and December.
Woman’s Day Magazine Continues the Fight Against Heart Disease Among Women
With its Live Longer & Stronger Challenge and Red Dress Awards Woman’s Day is five years deep into to the battle against heart disease: This morning, two of this year’s five challenge participants, Traci Claycomb and Brittney Campbell, joined their nutrition coach Joy Bauer on The TODAY Show for the third of a four-part series following their journey to transform their heart health over the next few months. The ladies shared their fantastic progress, as well as stressful moments they’ve been encountering during the challenge and their solutions.
Banking Mogul Buys Time Inc.’s Golf Magazine
Keith Kelly writes "The acquisition is being made through Emigrant Capital, the investment arm of the Emigrant Bank, which is controlled by Milstein through the parent New York Bank & Trust Co." Looks to Documentary-Style Video
Elle, like many other media outlets, is building out its video offerings.“Much like the evolution of flat content — from aggregation to original reporting and narrative features — we are creating many types of videos and being more ambitious in the way we tell stories across Hearst Magazines Digital Media,” said Brooke Siegel, Hearst Magazines digital media’s executive director of editorial strategy.
Good Housekeeping Institute’s Rachel Rothman Talks Toys
Good Housekeeping Institute’s Chief Technologist Rachel Rothman appeared on WYFF twice to talk toys—Good Housekeeping Toy Awards, as well as fake Fingerlings and what to watch out for.
Q&A with Topix Media Lab’s Tony Romando, on Reimagining the Bookazine
Positive Potential and New Hope for the Single Topic Magazine: “I can’t stress enough that if cover mounts work for kids, then it should work for adults. Whatever your single topic is, you have to find the cover mount that seems to be the right thing that appeals to the person who likes that topic.” Tony Romando, Topix Media Lab’s CEO and Co-Founder.
More on Renault Strikes Magazine Deal to Entertain Robo-Car Riders
Renault SA is buying a stake in a media company as Chief Executive Officer Carlos Ghosn plans to stretch the...
"Facebook Is Not Transparent:" NY Times CEO Mark Thompson Says the Platform’s Role Needs to Be Clearer
The challenge is to what extent we can help get support from Google and Facebook and other distributed platforms for driving highly engaged audiences and where we’re getting the full brand credit for what we’re doing.
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February 06, 2018
Conrad New York
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February 06, 2018
Conrad New York