American Society of Magazine Editors

Monday, December 11, 2017

On Page and Screen Linda Thomas Brooks Keeps Magazine Media Real
"The smart, slick marketing behind campaigns for brand icons such as GEICO, Johnson & Johnson and General Motors are thanks in part to media strategist and innovator Linda Thomas Brooks. Brooks' extensive career pioneering developments at the crossroads of technology, consumer behavior and media led to her current appointment as President and CEO of MPA: The Association of Magazine Media. Brooks' impressive ascent includes serving as Executive Vice President and Managing Director of GM MediaWorks—a stand-alone agency of GM—where she built and maintained the GM Media Lab and as President of Ingenuity Media for the Martin Agency. Most recently, Brooks acted as cofounder and President of the data-driven integrated agency, GearDigital, a subsidiary of Wilson RMS." writes Carrie Hammer at Forbes.
We’re Still Here: Media Buyers Keep the Print Faith
Magazines still offer things other channels don’t: “There are certain categories where print investment is still quite strong and delivering great programs and results for our clients,” Ginger Taylor White, EVP, Managing Director, Publishing Investment at Amplifi tells Folio:. “Specifically, CPG, food, pharma and auto brands continue to spend in print and are gaining positive ROIs.”
Traditional Advertising Still Has Sway Over Consumers
"According to a recent survey of more than 1,000 consumers in the U.S. by business-to-business ratings and reviews firm Clutch advertisements influence 90% of consumers to make a purchase, and many are doing so after seeing or hearing an ad on TV (60%), in print (45%), online (42%) and on social media." Writes Aaton Barr.
Magazine Media Spotlight: Taste of Home Unveils 4th Annual Gingerbread Boulevard in New York City
For the fourth year, Taste of Home brings its Gingerbread Boulevard to New York City’s Madison Square Park this week. Partnering with Folgers and Domino Sugar, the instillation now features an interactive gingerbread house. In past years, smaller gingerbread houses have dotted the park’s landscape. Styled around the Folgers-centric phrase “Share a coffee, share a memory,” the instillation takes visitors on a journey with a gingerbread man who has lost the star for his Christmas tree.
How Gossip Magazines Tackled the Year’s Juiciest Stories
The New York Post staff rates celeb titles by their access and exclusivity to the year's most notable and scandalous stories.
Introducing Digiday Magazine: Year in Preview 2018
Lucia Moses writes "We are wrapping up the year by wrapping up the eighth issue of Digiday magazine, which is part of our premium membership program Digiday+. In this issue, we take a look at the big ideas that we believe will shape media and marketing in the year ahead."
Hudson News Owners Selling Stake in Galerie Magazine (to Sandow)
“We’re profitable, absolutely,” said CEO Adam Sandow of the overall company, although he acknowledged that Galerie, a quarterly, is still in “investment stage.”
Janice Min Is Launching a Female-Focused TV and Media Firm
"Superstar magazine editor Janice Min is teaming up with ex-CBS entertainment boss Nina Tassler to launch a new TV and digital-media production company — and women will be running the show." writes Alexandra Steigrad.
IAB Asks Buyers, Sellers to Refrain from Duration Weights, Pending Consensus
"Seeking to put some impetus on new standards for digital audience measurement released Thursday by the Media Rating Council (MRC), the Interactive Advertising Bureau (IAB) has issued a call for industry discussion about their implications before they are fully adopted over the next year." Reports Joe Mandese.
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