American Society of Magazine Editors

Friday, December 8, 2017

How Hearst Went From Legacy Brand to Digital Media Powerhouse
The company garnered 15 billion video views in 2017: “We are not afraid to try new things, in print and in digital, recognizing that not all will succeed,” Hearst Magazines president David Carey tells Adweek.
The Economist Has 16 People Focused on Retention to Double Circulation Profits
"The Economist has set a goal of doubling its circulation profits by 2020. To do that, it needs to grow digital subscriptions, which number about 350,000 out of a total circulation of 1.5 million, and keep subscribers from canceling because replacing canceled subscribers is expensive. At the head of this effort is Anna Rawling, evp of customer experience and product strategy for The Economist." Reports Lucia Moses.
Food Magazines Come Together for Charity: Bon Appétit, Saveur, and Food & Wine
The editor in chiefs of four food magazines created an initiative called "Cook, Gather, Give" to raise money for charity.
Delish Sees Record Growth, Turning Non-Moments into Food Moments
Editorial director Joanna Saltz gives us the ingredients to the brand’s recipe for success.
Taste of Home Brings Big Gingerbread House to NYC
Culinary platform Taste of Home is bringing its Gingerbread Boulevard installation to New York City’s Madison Square Park for the fourth consecutive holiday season today (December 7). The free event features the return of its life-size, interactive Gingerbread House ­– now with a ‘4D’ immersive storytelling experience.
MPA Members National Geographic, and The New Yorker Cited Among the 50 Companies Creatives Would Kill to Work for Full-Time
Creative networking site Working Not Working's fourth annual list of Companies Creatives Would Kill to Work for Full Time is out, and the lineup once again features a mix of agencies, tech firms, retailers and design shops.
More on Time Executive Quoted: Meredith Buy Makes Us a "Serious Digital Player"
“It makes the combined company a serious digital player, which is what you have to be in today’s media world,” Murray told CNBC while in Guangzhou, China, where the Fortune Global Forum was being held.
MRC Releases Digital Audience Standard, Incorporates "Duration Weighting"
The Media Rating Council (MRC), which has effectively been the standard bearer for the “viewability” of digital ads for the past couple of years, on Thursday morning released its first-ever standard for digital audience measurement.
Slovenian Magazine Apologizes to Melania Trump
The magazine, Suzy, reportedly published an article in August 2016 saying that Trump had worked for a modeling agency that also offered an "elite escort" service, according to The Associated Press.
Preview Toothache Magazine’s Second Issue, Hitting Newsstands This Week
Featuring the work of chefs from San Francisco and beyond. Ellen Fort writes that the issue "is filled with beautiful high-res photos of food, with interviews and essays directly from some of the world’s best chefs. The magazine is heavy on technique, exploring both the sweet and savory sides of cooking from a very chef-driven perspective."
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February 06, 2018
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February 06, 2018
Conrad New York