American Society of Magazine Editors

Friday, November 17, 2017

Allrecipes Works with Amazon to Help You Order Ingredients for Delivery
"Given how popular Allrecipes is, there’s likely to be a growing overlap between visitors of the site and users of an Amazon-run grocery delivery service."
Q&A with Condé Nast's Bob Sauerberg
“We’re building a "big experiences" business. It’s not just that everything is going digital, consumers also want to have real experiences. And we see that as a big business. My plan isn’t just the plan to pivot to digital; it’s a plan to build great brands and different forms of content in a variety of platforms. And that’s what really makes our future so exciting and so dynamic.” Bob Sauerberg, president & CEO, Condé Nast.
Forbes Scaling Back to 10 Issues in 2018
'“As we focus more on digital and mobile, beginning in 2018, we plan to adjust the annual frequency of Forbes magazine from 14 issues to 10,” said a spokeswoman.
People Moves in Magazine Media: Yoga Journal Names New Leadership Team
Folio: reports that Quartz has named a new chief revenue officer, Fatherly has added two more executives, and more in this week's recap of moves, promotions and hires.
Perpetually Struggling Maxim Finally Turns a Profit
Keith Kelly "Long-suffering Maxim has finally posted its first quarterly profit since it was taken over by Biglari Holdings in March 2014. According to the latest quarterly earning report filed."
Ziff Davis Buys Mashable on the Cheap
"The once-trendy site fetched far less than it once could have." writes Caysey Welton.
Time Out’s Winning Formula for Selling Event Sponsorships
Such events bring to life a brand message and make it an interactive, very real experience. Today, particularly within a multi-touchpoint campaign with complementing digital elements, experiential offers brands differentiated and effective opportunities.
All the research facts, charts, and data are ready to use in your presentations.
November 16, 2017
Carroll Place
Join ASME NEXT for a conversation with Esquire's editor in chief, Jay Fielden, followed by an evening of networking.