American Society of Magazine Editors

Tuesday, November 14, 2017

Alexa and Hearst Team Up on "Voice-First" Brand
"Magazine media is finding a number of pioneering use cases for ambient computing: That’s the sort of experiment Hearst recently launched for the Amazon Echo with its “My Beauty Chat” voice-first brand." Reports Steve Smith.
People Magazine Names "This Is Us" Men the Sexiest Cast Alive Because of Course
People magazine will soon reveal their Sexiest Man Alive for 2017, but we have a sneak peek for another category right now: the sexiest cast on TV. And their pick will come as no surprise to fans of a certain tearjerker drama.
Gigi Hadid Opens Up at Glamour Awards
While accepting her award at Glamour‘s Women of the Year ceremony, the model shared that she doesn’t always feel like “Gigi Hadid, global supermodel.”
William Randolph Hearst III’s Magazine Looks West to East
William Randolph Hearst III, Chairman of the Board, Hearst Corp discusses the launch of Journal of Alta California magazine, covering arts, culture, politics, lifestyle and history — all with a West Coast twist.
Lin-Manuel Miranda Turns London Premiere of "Hamilton" into a Fundraiser for the Climate
In 2016, Fortune named Miranda to its World’s Greatest Leaders list for using Hamilton—particularly its diverse casting—to assert that America’s ideals belong to everyone. In the Trump era, Miranda has been particularly vocal on political issues, blasting the president in October for his response to the hurricane that devastated Puerto Rico, where Miranda has family.
Reddit CEO: Company May Go Public by 2020
Steve Huffman co-founded Reddit in 2005, and sold it to Conde Nast in 2006. On Monday, Huffman credited the magazine publisher with saving Reddit at the time: “When we sold the company, we were only four people. And we were fairly dysfunctional.”
Publishers See a Slow Shift, Not Rush, to First-Price Programmatic Ad Auctions
Chip Schenck, vp of programmatic sales and strategy, Meredith: "We just started testing first-price with Index Exchange today. With second-price auctions, the buyer mentality is to win an auction because advertisers know that even if they bid the highest price, they will end up paying less. But with first-price auctions, media buyers pay based on what they believe what an impression is worth — they have the incentive to lower their bids because they are supposed to pay the amount they bid, and nobody wants to overpay for an impression."
Social Studies: Condé Nast Italia Launches First Academy to Train Influencers
By the end of next year, 100 certified, professional influencers will join the media company’s network.
Magazine Media Spotlight: Meet Radhika Jones, Vanity Fair’s Next Editor in Chief
In a candid interview at the V.F. headquarters, Jones talks about following in the footsteps of legendary editor Graydon Carter, hints at future areas of growth, and discusses her various inspirations, journalistic and otherwise.
Book Review: How Tina Brown Remixed the Magazine
Looking at the legacy of the legendary editor: Nathan Heller reviews “The Vanity Fair Diaries: 1983-1992.”
How a star Freelancer Found Her Way from Marfa, Texas, to The New Yorker
In June 2015, the trajectory of Rachel Monroe’s journalism career, just one year old, could be drawn as a long, vertical line. She’d written three much lauded crime stories—one each in the Oxford American and Outside, plus a Livingston Award-nominated feature for Matter, called “Have You Ever Thought About Killing Someone?” Magazine editors and literary agents were soliciting pitches and proposals.
Bauer’s In Touch, Life & Style and Closer Titles Get a New Editor
James Heidenry will be the new editorial director of Bauer Publications’ celebrity magazines — In Touch, Life & Style and Closer — replacing David Perel, Media Ink has learned.
Here Is How JPMorgan, GE, Verizon, Hearst And Other Leaders Bring Diversity to Their Investments
Recent reports paint a grim picture for diversity in corporate America: only four African American CEOs are at the helm of Fortune 500 companies, a number that will likely shrink to three early next year when Kenneth Chenault retires from the top post at American Express.
Thank You
MPA would like to thank Accio, ChartBeat, and MediaWorks360 for their sponsorship support of Brand Power happening today.
Ellie Awards Deadline Today
The first deadline—for entries consisting of content published before November 1, 2017—is today at 5:00 p.m. EST. For more information, or to submit an entry, visit
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
November 09, 2017
Join ASME NEXT for after-work seminars on journalism fundamentals
November 14, 2017
Hearst Tower
November 16, 2017
Carroll Place
Join ASME NEXT for a conversation with Esquire's editor in chief, Jay Fielden, followed by an evening of networking.