American Society of Magazine Editors

Thursday, November 9, 2017

Meredith Launches "Better Homes & Gardens Insider" Membership Program
The launch of the brand's newest program comes at a time of recent advertising success: "Included in the membership program is unlimited access to the brand’s 95-year archives, exclusive editorial content, and offers, deals, and discounts from various brands in the home, appliance, décor and food space." Reports Emma Silva.
Time Inc. Ups Its Bet on the Latino Market with Time Inc. Latino
The Company introduces new verticals and strategy ahead of its Q3 earnings report.
Hearst Opens a New 26,000-Square-Foot Studio to Ramp Up Its Video Production
Now more than ever, magazine brands are trying to figure out how to best serve their readers and viewers. With that relationship in mind, Hearst Magazines Digital Media has moved into a brand new 26,000-square-foot video and multimedia production studio.
Eric Leven Joins Hearst Magazines Digital Media As Director of Originals
Eric Leven, a reality TV and documentary producer formerly with Tribeca Shortlist, Vice Media and MTV Networks, has been named director of original programming at Hearst Magazines Digital Media.
Hillary Clinton to Guest-Edit December Issue of Teen Vogue Magazine
Hillary Clinton will guest-edit one of the last print editions of Teen Vogue, the magazine has announced.
Bonnier and Skype Team Up on a Bot
Saveur aims to leverage Bot tech for new readers and loyalists: Bonnier’s Saveur was the latest magazine media brand to introduce a Bot, when it revealed its recipe bot last week on November 1st.
Plane & Pilot Magazine: Electric Airplanes Are Here to Stay
Some Plane & Pilot Magazine poll numbers on this topic are in. Asking its readers to weigh in on whether electric airplanes are a fad or here to say, we were surprised to find that most readers are looking favorably to electric airplanes.
Emma Roberts Shares Everything She Eats in a Day in SHAPE
Despite certain preconceived notions, celebrities eat: While some may stick to rigorous meal plans and fitness regimens, Emma Roberts' diet is surprisingly relatable, as revealed in Shape's December issue.
Publishers Are Using Advertiser Trust Concerns to their Advantage
Marketers’ newfound skepticism of programmatic media buying is starting to turn in publishers’ favor. Whether burned by ad misplacement or fraud, wanting more control over their digital media-buying operations or fearing the General Data Protection Regulation will trip them up, advertisers are increasing the conversations they have directly with publishers about programmatic media.
Social Media Engagement Webinar
MPA’s new metric shows magazine media brands have higher engagement. Learn how MPA’s just-released Social Media Engagement Factor can help you better understand - and improve - your social media strategy and performance Includes a review of the data, qualities of each social media platform, and how to plot your engagement.
Snapchat’s Programmatic Ads Fetch $3-$8 CPMs
Snapchat’s ad rates have taken a hit since it started selling ads programmatically: Those rates are similar to what’s found on Facebook, but the difference with Facebook is that it has much more scale.
Magazine Media Spotlight: Woman's Day on The Today Show—Live Longer & Stronger Challenge
For the past five years, Woman’s Day magazine has helped fight heart disease among women with their Live Longer & Stronger Challenge and Red Dress Awards. This morning, two of this year’s five challenge participants, Traci Claycomb and Brittney Campbell, joined their nutrition coach Joy Bauer on The TODAY Show for the second of a four-part series following their journey to transform their heart health over the next few months. The ladies shared their fantastic progress and what they are doing to stay on track.
Thai Property Developer Pays $6 Million for Minority Stake in Monocle Magazine Ahead of Asian Expansion
Before the Sansiri investment, the holding company of editor-in-chief Tyler Brule owned 80 per cent of Monocle.
Q&A with Jason Binn, CEO and Publisher of DuJour Magazine: "The Superlative f Luxury Magazines"
“It was time to create something that didn’t exist, that conformed to what 2012 was bringing on and what 2017 today has really embraced, which is publishing a high-quality product on the highest-quality paper stock; a quarterly book. Obviously with print, no one can deny or challenge that print is really where the majority of the ad revenue still comes from. And I don’t believe, whether it’s the bigger media companies or whomever, they are feeling anything different. And there’s the power of print to create your community, your brand, in a physical and meaningful way.” Says Jason Binn.
Meet the Co-Founder of the World's First Video Magazine
“If you’d asked me when we started, I’d have just said GUAP – which stands for great understanding and power – is the world’s first video magazine. But asking me today, I’d say we’re an innovative platform for discovering emerging talent with music, fashion, arts and business."
Thank You
MPA would like to thank Accio, ChartBeat, and MediaWorks360 for their sponsorship support of Brand Power happening today.
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
November 09, 2017
Join ASME NEXT for after-work seminars on journalism fundamentals
November 14, 2017
Hearst Tower
November 16, 2017
Carroll Place
Join ASME NEXT for a conversation with Esquire's editor in chief, Jay Fielden, followed by an evening of networking.