American Society of Magazine Editors

Tuesday, October 10, 2017

Glossies Lose Their Lustre but Print Readers Still More Valuable
A group of US publishers joined forces this week in an ad campaign promoting magazines as a trusted source of content for advertisers and readers at a time of concerns over brand safety and disinformation in online media. “This is our moment in time because everything that marketers need to be effective . . . in this age of confusion about media companies and what they represent and who you can trust, it all points back to magazine media,” says Linda Thomas Brooks, president and chief executive officer of the Association of Magazine Media, the New York-based industry group behind the effort. "
Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign
More on the effort: More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It."
Magazine Media Spotlight: Seen on the Street “Magazine Media. Better. Believe it.”
More than 120 major magazines will lend ad pages to the six-month campaign.
From ANA 2017: Time Inc.'s Voices of Leadership Video Series
On October 4-7 at the annual ANA Masters of Marketing conference in Orlando, Time Inc. presented a video series entitled Voices of Leadership. Shown each morning as part of the general session to the 2,500+ delegation, each video featured insights from senior marketing executives and ad industry leaders on, respectively, Authentic Transformation, Trusted Environment, and Premium Data.
Reader's Digest's Bruce Kelley: We Looked for the "Nicest Place in America." Our Contest Hit a Nerve.
"In a recent poll, 75% of respondents called incivility a “national crisis,” and 59% said they have quit paying attention to national politics because of that. They see no middle ground left, no safe place for what was once informed, friendly conversation. Our distrust of each other seems beyond repair."
Reader's Digest Publishes First Digital to Print Issue
Reader’s Digest is publishing a unique issue this week, curating its most successful digital health content to create a special “Ultimate Health Guide” print issue. The “Ultimate Health Guide” is available on newsstands beginning this week. It will have a circulation of about 400,000 and a cover price of $4.99.
With New Offshoot Clever, Architectural Digest Pivots to Millennials
Though the average age of an Architectural Digest magazine reader is 53, the Condé Nast–owned publication is setting its sights on a wider demographic. On Monday, it launched a new website called Clever, dedicated to the age 18-34 cohort.
Quartz Adds Augmented Reality to Its App, Now with 780k Downloads
Quartz is finding there’s reader appetite for augmented reality. In the week following Apple’s Sept. 19 iOS 11 update that included augmented reality capabilities, the Quartz app was downloaded 10,000 times, according to the publisher, which claims a total of nearly 780,000 app downloads across devices.
Women's Health Magazine Wins Award for Editorial
Women's Health is honored with a prestigious Front Page Award for October and November 2016's "First Do No Harm" and "Never Ending Nightmare" features on sexual abuse.
Watch Covers of The New Yorker Come to Life in These Short Films, Made in Partnership with Qualcomm
In partnership with Qualcomm, an innovative technology company that was crucial to creating smartphones, award-winning filmmakers created rich backstories for smartphone-related covers of the magazine. Running about five minutes each, these shorts are now available on the New Yorker’s YouTube channel.'s Amy Odell Appears on Good Morning America editor Amy Odell appeared on ABC TV's Good Morning America to share capsule wardrobe tips with the audience.
Q&A with Rachael Ray Every Day’s Lauren Iannotti
“We’ll still always delight in producing the print magazine. I want to bring the print magazine’s voice into 2018 feeling modern and cool, and very much like Rachael. She’s a cool woman and she’s doing lots of awesome stuff, and I want to make sure that we’re representing that well in the magazine.” Lauren Iannotti, Editor in Chief
Office Hours with Stella Bugbee, President and Editor in Chief of The Cut
Stella Bugbee’s sunlight-filled office is an inviting oasis amid the dim, cubicle-filled landscape of New York Media’s offices. “I’ll come back from meetings and find people in here or glitter all over the place from a video shoot,” says Bugbee, who has led the women’s vertical of New York magazine since 2012 and was recently promoted from its editorial director to president and editor in chief.
Rolling Stone President on Magazine's Future, Legacy and Controversies
Major changes are ahead for Rolling Stone magazine as it celebrates its 50th anniversary. Since its start, the iconic publication has served as a voice for rock 'n' roll and is known for pushing the envelope. Now, the magazine is up for sale.
Bauer Media to Appeal Rebel Wilson Defamation Suit Ruling
Rebel Wilson’s defamation battle looks set to go back to court, with magazine giant Bauer Media announcing it will appeal Wilson’s record $4.5 million defamation win.
More on Quad/Graphics to Print All Condé Nast Titles
Publisher to use Sussex-based company for six additional magazines, bringing all the magazines under one printing production operation.
Commercial Break? Many Just Reach for Another Device
Nearly half of internet users say they use a smartphone while watching TV.
Ellies 2018 Call for Entries Posted
The Ellie Awards 2018 Call for Entries is now posted at The deadline for entry for content published before November 1, 2017, is Tuesday, November 14, 2017. The deadline for entry for content published on or after November 1, 2017, is Tuesday, December 12, 2017. More than 100 finalists and winners will be honored at the Ellie Awards Annual Gala, hosted by ASME, at noon on Tuesday, March 13, 2018, at Cipriani Wall Street in New York. For more information about the Ellie Awards, visit or email
If Ads Don't Work, Can Publishers Strike Subscription Gold?
Analysts estimate that Google and Facebook captured all, or virtually all, of the growth in digital ads last year. Elsewhere, readers don’t look at display ads, let alone click on them. The average clickthrough rate is a measly 0.05 percent, so publishers covered their sites with increasingly obtrusive ads. In 2016, the use of ad blockers increased by 30 percent, according to PageFair, which tracks the data.
Don't Forget to Vote for Your Favorite Magazines and Websites of 2017 in Ad Age and Adweek!
Choose the year's top titles, covers and more: Which magazine had the sharpest Trump cover this year? What news site did you constantly refresh? Where did you turn to stay on trend? Who had the best Instagram account? Now’s your chance to vote for your favorites in Adweek's annual Publishing Hot List Readers’ Choice Poll and Ad Age's A List!
Attribution Accelerator: The Future of Marketing Measurement
Be there this October 12th for the future of marketing measurement. Attribution Accelerator is a unique forum designed and curated entirely by industry experts to quicken the pace of innovation, fortify the science, and galvanize the industry toward new solutions. (special 25% discount use code: MPA2017)
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 26, 2017
Twitter Headquarters NYC
November 14, 2017
Hearst Tower
October 12, 2017
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.