American Society of Magazine Editors

Thursday, October 5, 2017

Facebook Accused of Inflating Its Reach Among Young Adults
Rick Edmonds reports "As Facebook grapples with the cascading fake news issue, the company is also increasingly facing charges from advertising groups that it is claiming more young adult users than the Census Bureau says exist. Analyst Brian Wieser of Pivotal Research raised that and other questions about Facebook's claims to advertisers in a report in early September. Now the Video Advertising Bureau, a trade group for cable and broadcast networks and their sites, has a follow-up study saying that the internet giant is over-counting non-existent 18- to 24-year-olds in all 50 states."
Industry-Wide Advertising Campaign “Magazine Media. Better. Believe it.”
MPA – The Association of Magazine Media today announced that 123 magazine brands from 30 of its member companies have joined forces in an industry-wide advertising campaign to share the message that magazine media delivers the most credible, trusted, engaging content over any other form of media. Starting this month and running through March 2018 in both print and digital properties, the campaign is estimated to reach 75% of U.S. adults.
Ellies 2018 Call for Entries Posted
The Ellie Awards 2018 Call for Entries is now posted at The deadline for entry for content published before November 1, 2017, is Tuesday, November 14, 2017. The deadline for entry for content published on or after November 1, 2017, is Tuesday, December 12, 2017. More than 100 finalists and winners will be honored at the Ellie Awards Annual Gala, hosted by ASME, at noon on Tuesday, March 13, 2018, at Cipriani Wall Street in New York. For more information about the Ellie Awards, visit or email
Meredith Pitches More Video at 2nd BrandFront
Will “The Year of Doing” pay off? —Meredith announced this week that it’s turning up the heat on its video strategy for 2018, and unveiled the company’s theme for next year, “The Year of Doing,” at its second annual BrandFront event. The event featured a multitude of celebrity guest presenters, and attracted over 250 advertisers and marketers.
TIME Magazine Takes on the Gun Control Debate in Latest Cover Story
An animated version of the cover, posted on Twitter, shows sites of 13 mass shootings, including Columbine, San Bernardino, Sandy Hook and Washington, D.C.
Q&A with Cosmopolitan’s Michele Promaulayko
“It’s great to have a brand that lives across every platform in such a robust way... when Cosmo came calling, it was a combination of things. It was the most iconic, global, young women’s brand, and only four other people had sat in that seat, so of course I wanted it. I had so much affection for the brand, having spent years there. And yes, I did miss print, to be honest. I missed the ability to have the deeper storytelling, to have the lush visuals, to have time to digest things and to think about how you want to execute them.” Michele Promaulayko, Editor in chief.
Harper’s BAZAAR Celebrates Its 150th Anniversary in Paris
A year of celebrations for Bazaar's 150th anniversary in Los Angeles, New York, London, and Milan came to a final culmination in Paris. In the garden of the Ritz Paris, Glenda Bailey and Stephen Gan gathered with Emily Ratajkowski, Alber Elbaz, Maria Grazia Chiuri, Pierpaolo Piccoli, Courtney Love and many more for a final toast the magazine's major milestone.
Popular Science Redesigns, Ups Clarity
Popular Science’s site is undergoing its first web redesign since 2014, with the aim of improving its readability, clarity and navigation with a cleaner layout. “We’ve stripped things down,” stated Amy Schellenbaum, Popular Science’s online director.
Independence Day: The Rise of the Alternative Fashion Magazine
In The Financial Times, Carola Long writes "The latest issue of Beauty Papers isn’t your average glossy mag; it takes a less commercial look at aesthetics over its 200 matte pages. The independent publication, which distributes 15,000 copies globally, was set up in 2015 by make-up artist Maxine Leonard and creative director Valerie Wickes, and it’s part of a new wave of independent magazines challenging the status quo."
Entertainment Weekly to Move to Los Angeles
EW's editorial team is leaving New York: The New York-based publication will make the move in March, according to the company, which called it a “strategic relocation” that will allow EW “more frequent and deeper engagement with talent, studios and networks in the entertainment industry.”
"The Bold Type" Picked Up for 2 More Seasons
Based on the life of Joanna Coles, Chief Content Officer at Hearst and former Cosmopolitan editor-in-chief, “The Bold Type” stars Katie Stevens, Aisha Dee, Meghann Fahy, Sam Page, Matt Ward and Melora Hardin.
More on Conde Nast's Historic Launch of Digital Platform for LGBTQ Community
“We’ve been re-imagining our titles and creating new ones to more broadly reflect our culture today, and Them is a perfect example of how we’re thinking differently about our audiences,” said Anna Wintour, editor-in-chief of Vogue and artistic director of Condé Nast.
Quad/Graphics Announces Exclusive Agreement to Print 100% of Conde Nast Magazine Titles
Beginning in January 2019, Quad will produce 100% of Condé Nast’s titles, which include many of America’s most prestigious magazines. Quad currently prints Allure, Architectural Digest, Domino (a Condé Nast partnership with Domino Media Group), Golf Digest, GQ, GQ Style, Teen Vogue, Vogue, W Magazine and Wired. Under the new agreement, Quad also will produce Bon Appétit, Brides, Condé Nast Traveler, Glamour, The New Yorker and Vanity Fair. Condé Nast will take advantage of Quad/Graphics’ extensive mailing and distribution services, including its industry-leading co-mailing solutions that help publishers and marketers reduce postage expenses.
The Atlantic Bows Memberships, NYT Offers Google Home with Subs
In addition to receiving a free print and digital subscription to The Atlantic, Masthead members will get access to a members-only forum offering an opportunity to interact with Atlantic editors and other members.
Magazine Media Spotlight: More on Wakeboarding and Its Redesign...
Visit Wakeboarding's video channel online ( ) featuring interviews with Shaun Murray, action-packed mini docs and the "Pros Learn a New Trick" section. Don't forget to check out the magazine's redesign from start to finish in this time-lapsed video (
Google Launches Insights Engine Project, Shares More Data with Publishers
For the first time, Google will release six products that support data visualization, integration and insights to give publishers the types of user demographic and information on content it has been sharing with advertisers who buy targeted ads.
Members-Only Event: "ASME NEXT Visits TIME" Join ASME Next for a tour of the TIME video studio, followed by a conversation with top editors.
AMMC 2018 Early Registration
AMMC 2018 Early Registration Roundup Web
ASME NEXT Digital Workshop
Members-Only Event: Join ASME Next for a tour of the TIME Digital Lab, followed by a conversation with top editors.
ASME NEXT Seminar: The Art of Editing
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
Magazine Aims to Empower Middle-School Aged Girls
Why The Telegraph, Axel Springer and Trinity Mirror aren’t Completely Pivoting to Video
Radiohead Artist Stanley Donwood Curates New Issue of Monster Children Magazine
Crooked Media Announces New Website, Pod, Store, and Network of "Very Fine People on Both Sides"
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 26, 2017
Twitter Headquarters NYC
November 14, 2017
Hearst Tower
October 12, 2017
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.

Bonnier offers us a video of the entire process, time-lapsed end to end; and here's a sneak peek on Instagram...