American Society of Magazine Editors

Tuesday, May 23, 2017

Hearst's Newest Magazine Launch, Airbnbmag, Set to Hit Newsstands Today
The new title is launching with a rate base, or guaranteed circulation of 350,000, and a cover price of $3.99. "This is a magazine that celebrates the human element of travel. People are hungry for perspective on places from the locals who live there. They want stories that explore the culture of places, not just the scenic views, although we’ll certainly feature those, too." Say Joanna Coles, Chief content officer, Hearst.
Time Inc.’s Real Simple Debuts "Refresh" in the June Issue
Timed with the June issue release, the Real Simple brand will be collaborating with a dozen influencers including Nate Berkus, Emily Henderson, Courtney Quinn and others for Instagram takeovers to showcase their #GetItDone projects. Readers are encouraged to share their own #GetItDone projects, and editors will be going live on Facebook to teach others how to tackle projects throughout June and July.
The Atlantic Goes Big on Takeover Ads
When The Atlantic revealed its new website design last week, it did so with a big takeover ad from Sony. It's a classic interstitial, or pre-stitial, ad that takes up the screen before a reader can get to the rest of the page. The Atlantic redesigned the site to capitalize on a surge in traffic, thanks to its hard-news edge and a captivating political climate.
Rising Stars: TMBI's Kari Hodes Seeks Out Untapped Potential
Profiling the VP of digital content & audience development at Trusted Media Brands: “We’re finding there’s a lot of opportunity in creating content experiences that better serve niche audiences, whether it’s launching topic-based Facebook pages—Taste of Home’s Christmas Cookie page—or launching new sites that serve a very specific demographic currently not being served,” she says.
Special Thanks to the Alliance for Audited Media
Thank you to IMAG 2017 sponsor Alliance for Audited Media: powering transparency and collaboration between North America’s leading media professionals. AAM is the industry’s recognized leader in cross-media verification, with unparalleled expertise across all brand platforms, including web, mobile, email and print. More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, technology certification audits and information services to transact with trust.
Drew Barrymore on Launching a Magazine, Handling Advertisers and Her Return to Acting
Kicking off Flower Press at Beautycon: The actress was armed with copies of Flower Press, a new print magazine that she’ll be putting out semi-annually, while she walked around the Beautycon festival at the Brooklyn Cruise Terminal this past Saturday.
Fashion and Beauty Brands Are Teaming with AwesomenessTV to Reach Gen Z
Since 2014, the company has worked with Kohl’s, Old Navy and CoverGirl on five separate initiatives — Hollister is the latest brand hoping to capitalize on its impressive reach. AwesomenessTV, which is co-owned by Dreamworks Animation and Verizon Hearst Media Partners, boasts over 4.6 million YouTube subscribers across 90,000 channels and is said to have generated over 17 billion lifetime views.
Magazine Media Spotlight: Swimsuit Models Vie to Be the Next Kate Upton
Sports Illustrated held its first-ever open call for its 2017-2018 Swimsuit Issue. Over 5,000 women submitted casting videos on social media for a spot in the marquee magazine.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
IMAG Thanks LSC Communications
LSC Communications (NYSE: LKSD) is a global leader in traditional and digital print, print-related services and office products that serves the needs of publishers, merchandisers, and retailers. The Company’s service offering includes e-services, warehousing and fulfillment and supply chain management. LSC utilizes a broad portfolio of technology capabilities coupled with consultative attention to clients' needs to increase speed to market, reduce costs, provide postal savings to customers and improve efficiencies. Strategically located operations provide local service and responsiveness while leveraging the economic, geographic and technological advantages of an international organization.
Amy Keller Laird of Women's Health Promotes #HowIReallyFelt on TV
Women's Health editor in chief, Amy Keller Laird, appeared on The Doctors to discuss National Women's Health Week and the magazine's social campaign, #HowIReallyFelt, which aims to shed the stigma surrounding mental health.
Conde Nast International Chairman/CEO Puts Penthouse on the Market
Jonathan Newhouse the Chairman and CEO of Conde Nast International and cousin of Conde Nast owner Si Newhouse put his Manhattan penthouse on the market for a cool $6.99 million after paying $3.375 million for the apartment in 2005.
A Jann Wenner Biography Will Be Out This Fall
And it will address the UVA rape story: Joe Hagan is penning a biography of Rolling Stone founder Jann Wenner that will be published by Alfred A. Knopf and is set to debut this October. Titled Sticky Fingers: The Life and Times of Jann Wenner and Rolling Stone Magazine, the book will feature reporting based off of a number of interviews with Wenner as well as friends and associates, many of whom have graced the pages of the magazine, which is celebrating its 50th anniversary this year.
Essence Festival Tickets!
Essence West Coast Editor Regina Robertson shares Festival lineup and ticket giveaway; Watch for the contest details...
A Special Thanks to IMAG Sponsor MediaWorks 360
MediaWorks 360 applies publishing media experience and relationships to help clients drive revenue, reduce costs and develop efficiencies. Their deep publishing backgrounds bring a different and proven approach to the business—one of real experience and knowing how to make an impact on the bottom line.
MPA Thanks PressReader for Its Sponsorship of IMAG 2017
PressReader takes the world’s top publications to places they couldn’t reach on their own, through a vast network of leading hotels, airlines, telecoms, libraries, restaurants and beyond. PressReader’s sponsored access model lets businesses take their guest experience to the next level, ensures publishers are paid for their content and gives readers a world of news and editorial without any friction. Find out how Pressreader can help you reach more readers and generate more revenue.
A Special Thanks to IMAG Sponsor Procirc/PubWorx
PubWorX is a Hearst and Condé Nast partnership committed to offering scale and innovation to the magazine industry. With more than 200 experts from across the industry, PubWorX offers solutions to satisfy the consumer marketing, circulation management, production and paper procurement needs of any publisher, large or small.
Pinterest Is Quietly Gaining a Foothold Among Marketers: "Gold from a Marketer’s Perspective"
Tanya Dua of Digiday writes "After a slow start in advertising, Pinterest has released a slew of new features over the past year — and a newly aggressive agency strategy. Its quick product roll-out, coupled with its emphasis on search and scale, has piqued the interest of agency executives.
Confessions of an Ex-Brand Global Media Chief: "It’s All One Massive Arbitrage System"
Why You Need to Write Multiple Headlines for Every Article
Rupert Murdoch's Grip on Power Put to the Test in Fox Upheaval
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 23, 2017
Marriott Marina del Rey
June 21 - 22, 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

Sports Illustrated held its first-ever open call for its 2017-2018 Swimsuit Issue. Over 5,000 women submitted casting videos on social media for a spot in the marquee magazine.