American Society of Magazine Editors

Thursday February 23, 2017

Editorial Content Is More Memorable Than Social News Feed Content
A new study conducted by Neuro-Insight, a neuroscience-based market research firm, show that high-quality, memorable editorial content has a strong impact for video advertisers. The study, conducted in conjunction with outstream video provider Teads, tested editorial articles from the company’s publisher partners including Time Inc., Condé Nast, Forbes, and The Atlantic. It found that the value of high-quality editorial is 16% more personally relevant and engaging than social news feeds.
Fashion, Politics and Feminism: Women’s Magazines Find New Winning Formula
Martha Ross writes "Publications like Glamour, Teen Vogue or Cosmopolitan that have historically confined themselves mostly to tips on fashion, beauty and boyfriends. In the past few years, mainstream magazines geared towards young women have gotten into the business of covering news and politics and that's in response to several trends: the increasing relevance of feminism and political engagement in young women's lives, especially with a female president candidate leading a major political party."
SI Swimsuit Issue Breaks Digital Records, Bodaciously
Erik Sass writes: "This year’s annual ritual of ogling swimwear models, the 2017 Sports Illustrated Swimsuit Issue, is setting all kinds of digital records before the print issue even hits the newsstands, according to publisher Time Inc. That includes unprecedented video viewing and social engagement numbers."
More from AMMC 2017: HBO Chief on Attracting Audiences—Talent PLUS Content EQUALS Subscribers
“At last week’s American Magazine Media Conference, perhaps the best wisdom shared didn’t come from the mouth of one of the many magazine publishers that took the stage, but rather HBO chairman and CEO Richard Plepler.”
How Hearst’s Centralized Features Editor Makes Stories Travel
For the past three years, collaboration has been the mantra at Hearst as it pushes its historically rival magazine brands including Cosmopolitan and Esquire to share content to meet digital media’s demand for scale. Carrying out this mission falls to people like Whitney Joiner. As Hearst Digital Media’s senior features editor, her job is to assign and edit long-lead digital features for 17 of Hearst’s sites.
Conde Nast Renames, Refocuses Digital Strategy, Initiatives Team to Co/Lab
“Our new identity better reflects this team’s digital expertise, our optimism in our future, and our collaborative spirit, one that fosters creativity and connectivity among our brands, and enables transformative experiences for our consumers and business partners,” chief digital officer, Fred Santarpia wrote.
How Dennis Publishing Is Fighting Ad Blocking with a Data-Focused Approach
Ad blocking remains a serious threat for British consumer magazine group Dennis. The publisher has spent the last six months rigorously testing a variety of ad blocking messages across four of its brands and will soon roll out more to its remaining magazines.
Kantar Watermark Moves Step Closer to Becoming "UPC Code for Media"
Kantar’s solution grew out of a request from SMPTE and the Coalition for Innovative Media Measurement (CIMM) to develop a watermarking solution that would enable advertisers, agencies and the media industry to bind their assets with the ad industry’ Ad-ID codes, enabling everyone to track and traffic them end-to-end.
MPA Magazine Media Spotlight: Good Housekeeping’s Jackie London, on The Today Show
Good Housekeeping’s Nutrition Director and RD, Jackie London, appeared on The Today Show breaking down what’s in your cereal; what to look for, and what to avoid.
Bicycling Magazine Spotlights Handmade in America Product
It’s the sort of a press a new company dreams of; A few months ahead of the $8,975 Allied Alfa custom-made carbon-fiber frame bicycle rolling off the HIA Velo assembly line, Rodale’s Bicycling magazine has given the model its March cover and a full-tilt rave review. (HIA stands for Handmade in America.)
Women’s Health Magazine's Maura Lynch Answers Beauty Question on Morning TV
Women’s Health Beauty and Lifestyle Director, Maura Lynch, appeared on Today to answer reader’s biggest beauty questions from the March “Confessions” issue.
"Tradigital" Now a Digital Blur
Covering the Australian ad industry, Mark Ritson writes "It’s time for marketing and media people to think a bit less about this superfluous dichotomy of digital versus traditional and either embrace my stupid new adjective or remove both redundant words from the lexicon completely."
Recap of the American Magazine Media Conference 2017
See photos, images and summaries of all the exciting programming from this year's conference, like Chairman and CEO of Meredith Corporation Steve Lacy speaking powerfully about the future of magazine media at many key points across the conference, and Ron Howard and David Remnick kicking off the entire day-long conference that was bursting with exclusive content, special guests, and memorable conversation.
Special Thanks to MediaRadar for Its Sponsorship of AMMC 2017
MediaRadar revolutionizes ad sales by helping sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch and how to position themselves most effectively against their competitors.
Bill Cunningham’s Legacy Looms Large at Discussion of Street Style
With Big Red Stamp, Russia Singles Out What It Calls "Fake" News
3 Reasons Why Apple Isn't Buying Netflix
Snap Inc. Taps Longtime Adobe VP and Former UW Professor David Salesin to Lead Research Group
Blast from the Past: Pop-Unders Are Back in Vogue for Ads
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

Good Housekeeping’s Nutrition Director and RD, Jackie London, appeared on The Today Show breaking down what’s in your cereal; what to look for, and what to avoid.