American Society of Magazine Editors

Wednesday, May 11______________________________ 

Registration and Sponsor Showcase
Terrace Lobby and Room of the Dons
Hosted by MediaWorks 360

Peacock Court
More than a dozen studies in 90 minutes will offer innovative solutions IMAG companies are using to grow their business. This fast-format afternoon will provide you with new ideas you can take home for immediate action. 
Hosted by Don Peschke, Founder, August Home Publishing

Opening Night at Airbnb
Busses depart from California Level entrance
Find out how the company rocked the hospitality world by connecting people from different backgrounds through shared experience, and how they keep this global community tight, regardless of place, age, race or background.
Jonathan Mildenhall, Chief Marketing Officer, Airbnb
Chip Conley, Head of Global Hospitality and Strategy, Airbnb


Thursday, May 12 _________________________________
Morning Session | 8:30am-1:15pm
Top of the Mark
Hosted by NIIT Technologies

Registration and Sponsor Showcase
Room of the Dons
Hosted by MediaWorks 360

Golden Gateways: Connecting Brands With Believers
Michela O'Connor Abrams, President and Chief Executive Officer, Dwell
2016 IMAG Annual Conference Chair

A Look Ahead for the Magazine Media Industry
Linda Thomas Brooks, President and Chief Executive Officer, MPA – The Association of Magazine Media

Communities Who Love Their Brands
SheKnows is redefining mission-driven media by empowering women to discover, explore and share around issues most important in their lives. This feedback loop of discovery, creation and sharing among members has resulted in 91 million unique visitors and 2 billion ad impressions each month. 
Phillippe Guelton, Chief Executive Officer, SheKnows Media

Brands and Their Teams
Not unlike one of the passionate attendees of a Maker Faire, Gregg Brockway will share how he builds teams and an infrastructures to meet the demands of a brand growing in all directions…at once.
Gregg Brockway, Chairman, Chairish
Interview by:
Jonathan Dorn, Senior Vice President, Digital and Data, Active Interest Media

All About the Voice: Your Brand Across Platforms
Four editors talk about keeping the brand voice true across platform and product. Including perspective on the role of the EIC, what the masthead of the future will look like, and how content creation and curation co-exist.  
Amanda Dameron, Editor in Chief and EVP, Content, Dwell (Moderator)
Julia Cosgrove, Vice President and Editor in Chief, AFAR
Doug McGray, Editor in Chief, California Sunday and Pop-Up Magazine
Jon Steinberg, Editor in Chief, San Francisco Magazine

Social Impact
The omnipresence of social media has placed it at the nexus of many aspects of the magazine media business. Find out where social makes the most impact now…and where you need to know about how it can influence areas you've never thought of.
Jim Anderson, Chief Executive Officer, SocialFlow

Upwardly Mobile: Smartphone at the Heart of Customer Experience
Find out how magazine media brands are keeping pace with the world’s fastest growing usage device, the fastest growing ad spending category…and why it is changing everything. Do you have your mobile-first strategy ready?
Kristine Shine, Chief Growth Officer, Wrap (Moderator)
Ryan Grabenkort, Regional Director, West Coast & APAC, Quartz
Chris Klotzbach, Director, Flurry from Yahoo
Ann Marinovich, Vice President, Advertising Products and Strategy, Forbes Media

Fueling a Community
From co-creating Facebook Platform and Facebook Connect, to co-founding the social network Path, Dave Morin understands the impulses and mechanics of bringing people together. In an interview with The Economist's Alexandra Suich, find out where he is placing his bets on the future from his perspective as an angel investor.
Dave Morin, Partner, Slow Ventures and Board of Directors, Dwell
Interview by:
Alexandra Suich, U.S. Technology Editor, The Economist 

MPA-IMAG 2016 Benchmarking Study
Scott Dickey, Chief Executive Officer, TEN: The Enthusiast Network

Top of the Mark
Hosted by ProCirc and DJG Marketing


Afternoon Session | 1:15pm-4:30pm
Peacock Court

Town Hall Sessions
These interactive sessions will cut right to tactics and ideas ready for immediate implementation. Featuring best practices, new ideas, audience dialogue and Q&A on... 

Consumer Revenue Growth: use of data, memberships, new product development, subscriptions and more
Renee Jordan, Senior Vice President and Group Publisher, The Taunton Press (moderator)
Alec Casey, Chief Marketing Officer, Trusted Media Brands, Inc.
Lorraine Goldberg, Social Media Manager, Allrecipes
Ethan Lance, Vice President, Product Development, Dwell
Amanda McCurdy, Technical Sales Consultant, CDS Global

Strategic Growth:staffing and structure, partnerships and more
Mike Lewis, Founder, When To Jump
JC Curran, Partner, Foundation Talent
Scott Smith, Senior Vice President, North America, WoodWing USA

Advertising Revenue Growth: native, cross-platform, video monetization and more
Amy Lloyd, Vice President, Brand Partnerships, Dwell (moderator)
Scott Dickey, Chief Executive Officer, TEN: The Enthusiast Network
Rod Kurtz, Founder and Chief Executive Officer, RKE
Brendan Norman, Client Partner, Audience Network, Facebook

Community Defined: Southern Style
 Hear how Garden & Gun taps into a passionate community, simultaneously honoring Southern traditions while capturing today's modern sophistication.
Rebecca Wesson Darwin, Founder and Chief Executive Officer, Garden & Gun

Amplify Your Brand for Your Community
Strengthen your brand's connection to its most passionate users. Amplify and grow, grow, grow.
Aimee Westbrook, Client Partner, Global Marketing Solutions, Facebook

Understanding Audiences
With clients such as Amazon, Coca-Cola, Kia, KFC, Hertz and Red Bull, Initiative’s Global CEO knows a thing or two about inspiring consumers to take action. In an interview with Dwell's Michela O'Connor Abrams, find out Jim Elms drives high-impact connections between brands and believers, optimizing all channels. 
Jim Elms, Global Chief Executive Officer, Initiative
Interview by:
Michela O'Connor Abrams, President and Chief Executive Officer, Dwell  


Imagination Awards | 6:00pm-9:00pm

Craft Beer Tasting and Reception
Room of the Dons
Hosted by PressReader

Dinner and Awards Ceremony


Friday, May 13 _____________________________________
Print Effectiveness Breakfast and Presentation
Top of the Mark
Hosted by West Linn Paper Company and Port Hawkesbury Paper
Michela O'Connor Abrams, President and Chief Executive Officer, Dwell
Power of Print: New Studies Reveal Print Effectiveness
Leading magazine media researchers review two new research studies supporting the effectiveness of print in the media mix, as well as the neuroscientific impact of print on consumer retention and connection.
Kent Ebersole, Vice President and General Manager, Outdoor Group, Active Interest Media
Jay Mattlin, Director of New Product/Business Development, Signet Research
Elizabeth Tighe, Vice President and Marketing, MPA – The Association of Magazine Media
Hosted by West Linn Paper Company and Port Hawkesbury Paper

View from the Top: Stories and Strategies
Indie leaders share individual overviews on the growth drivers for their companies this year, followed by a moderated discussion.
John Battelle, Editor in Chief and Chief Executive Officer, NewCo (Moderator)
Andy Clurman, President and Chief Executive Officer, Active Interest Media
Chuck Croft, President, Kalmbach Publishing Co.
Paul Rossi, President, The Economist Media Businesses

Bridging the Analog/Digital Content Divide 
Learn how Texture– the only app of its kind –successfully navigates the print/digital landscape with an all-access pass to the world's greatest magazines, helping readers enjoy their favorite content on their preferred device and discover new content that fits passions and interests –whenever and wherever. 
John Loughlin, Chief Executive Officer, Texture
Maggie Murphy, Editorial Director, Texture
Driving Revenue with Online Video
In 2015, digital video ad spending topped $7 billion in US. As one of the fastest growing advertising formats, video ads provide a level of visual and narrative richness that nearly equals television, while offering all the advantages of digital. This session will uncover trends in the video advertising and discuss how some of our colleagues are leveraging this format.
Todd Krizelman, Chief Executive Officer, MediaRadar
Conference Close
Lobby Terrace- Complimentary Box Lunch
Michela O'Connor Abrams, President and Chief Executive Officer, Dwell