American Society of Magazine Editors

MPA Biennial Research Symposium 2017

Event Information
December 6, 2017
Hearst Tower
300 W. 57th Street
New York, NY

Don't miss this New York City event featuring groundbreaking research from the Publishing and Data Research Forum (PDRF) in Madrid in October 2017.

Sessions will cover how to:

  • Build multiplatform audience measurement systems
  • Model audiences and audience buying strategies
  • Examine viewability and ad fraud challenges

Speakers include:

Risa Becker | SVP, Research Operations, GfK
Linda Thomas Brooks | President and CEO, MPA-The Association of Magazine Media
Josh Chasin | Chief Research Officer, comScore
Britta Cleveland | SVP, Research Solutions, Meredith Corporation
Tom Drouillard | CEO, President and Managing Director, Alliance for Audited Media
Kathy Grey | Managing Director, Strategic Research Solutions, Omnicom Media Group
Helen Katz |  SVP Global Director, Analytics and Insight, Publicis Media
Pamela Marsh, Ph.D. | Managing Director, Primary Research, Omnicom Media Group
Scott McDonald, Ph.D | President and CEO, Advertising Research Foundation
Roger McLeary | Director, Digital Research, Time Inc.
Steven Millman | Chief Scientist, Simmons Research
Jon Watts | Managing Partner and Co-Founder, MTM

...and more.

Wednesday, December 6, 2017
Hearst Tower Auditorium
300 W. 57th Street, NYC
8:30am - 12:30pm
Check-in and continental breakfast begins at 8:30am

Complimentary for MPA/ASME members. Bring a colleague!
Complimentary for ARF members. Please contact to register.
Nonmembers: $75
Pre-registration required

The Publishing and Data Research Forum (PDRF) is devoted to best practices and innovation in measuring news brand and magazine audiences around the world. Increasingly this involves utilizing all available data to demonstrate to advertisers the size of digital and print audiences and value of publishers’ content across all platforms. This knowledge is shared by means of a biennial symposium which takes place in Madrid in October.

The MPA Symposium on December 6 honors the PDRF by showcasing a selection of U.S.-based papers from the event for our magazine media community.