American Society of Magazine Editors

Marc Roth


Davis Wright Tremaine LLP

Marc Roth is nationally recognized for his expertise on advertising and marketing laws and for his advocacy in defending companies before federal and state regulators. He advises clients in all industries on privacy, social media, sweepstakes, email and mobile marketing, telemarketing, and advertising content and strategy.  He has particular expertise in the collection and use of personal information in marketing campaigns and the development and management of free trial, negative option and continuity marketing programs.

Previously serving as chief compliance counsel for a Time Warner company and an FTC staff attorney, Roth draws upon his decades of consumer advertising and marketing law experience when counseling clients. He frequently writes and speaks on consumer marketing and privacy issues and chairs the Practising Law Institute’s annual TechLaw: The Digital Evolution program. He received a Bachelor of Arts in European History from Hobart College, a Master of Arts from the Maxwell School of Citizenship and Public Affairs at Syracuse University and a J.D. from the Syracuse University College of Law.