American Society of Magazine Editors

MM360° Press Releases

MAGAZINE MEDIA 360° BRAND AUDIENCE REPORT SHOWS THAT MEDIA MIX HAS SHIFTED, TOTAL AUDIENCE REMAINS STRONG
NEW YORK, NY – March 8, 2018 –  Today MPA—The Association of Magazine Media released the January 2018 Magazine Media 360° Brand Audience Report revealing that Total Audience is steady compared to January a year ago (-0.5%) for the 118 magazine brands in the analysis.

MPA – THE ASSOCIATION OF MAGAZINE MEDIA RELEASES 2016 BRAND AUDIENCE REPORT SHOWING THE LARGEST AND FASTEST GROWING MAGAZINE MEDIA BRANDS
NEW YORK, NY (February 14, 2017) – MPA — The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for calendar year 2016 today. The report confirms that audience demand for magazine media brands is increasing at a healthy pace across platforms and channels. This marks the 29th consecutive month that the Magazine Media 360° audience has increased versus a year ago.

MAGAZINE MEDIA SEES AUDIENCES SHIFT TO MOBILE FROM DESKTOP/LAPTOP AT A RATE OF NINE TO ONE
NEW YORK, NY (July 28, 2016) – MPA — The Association of Magazine Media released The Magazine Media 360° Brand Audience Report for first half 2016 today, showing that magazine media brands continue to innovate for consumption across platforms, engaging readers with content when, where and how they want it. Using data from leading third-party providers, the Brand Audience Report shows that the average audience for magazine brands grew by 6.2 percent year-over-year. 

MAGAZINE MEDIA CONTINUES TO GROW AUDIENCES
NEW YORK, NY (April 28, 2016) – MPA — The Association of Magazine Media released The Magazine Media 360° Brand Audience Report for March and the Social Media Report for first quarter 2016 today, showing that magazine media brands continue to deliver meaningful growth across platforms, engaging consumers in all formats, including social media. The Brand Audience Report, which uses data from leading third‐party providers, reveals that the average audience for magazine brands grew to almost 1.9 billion as of March 31, 2016, a 7.6% increase year-over-year. The Social Media Report, which reports data collected by SocialFlow, shows that Likes and Followers total 900 million for the industry, up 4% over last quarter. 

MAGAZINE MEDIA INCREASED TOTAL AUDIENCE BY MORE THAN 110 MILLION ACROSS PLATFORMS IN 2015 
NEW YORK, NY (January 28, 2016) – MPA — The Association of Magazine Media released The Magazine Media 360° Brand Audience Report for December 2015 and full-year 2015 today, showing that magazine media brands continue to deliver meaningful growth across platforms and formats. The report, which uses data from leading third‐party providers, reveals that the average audience for magazine brands grew to almost 1.7 billion in 2015, a 7.1% increase year-over-year. 

MAGAZINE MEDIA SEE DOUBLE-DIGIT AUDIENCE GROWTH IN FIRST QUARTER 
NEW YORK, NY (April 23, 2015) – Magazine media gross audiences were up 10.2% in the first quarter of 2015 versus the first quarter of 2014, according to The Magazine Media 360° Brand Audience Report released today by MPA—The Association of Magazine Media. This first quarterly report confirms that magazine media brands are gaining momentum across platforms as consumers continue to demand content in all formats. 

MAGAZINE MEDIA RINGS IN THE NEW YEAR WITH CONTINUED GROWTH
NEW YORK (January 7, 2015) – Magazine media audiences grew 9.3% for the month of November versus November 2013, according to The Magazine Media 360° Brand Audience Report, released today by MPA-The Association of Magazine Media.

 

 

MPA – THE ASSOCIATION OF MAGAZINE MEDIA RELEASES 2016 BRAND AUDIENCE REPORT SHOWING THE LARGEST AND FASTEST GROWING MAGAZINE MEDIA BRANDS

 

ESPN The Magazine, People and Forbes Deliver the Largest Magazine Media Audiences

domino, The New Yorker and Harper’s Bazaar Show the Greatest Percentage of Growth

LATEST MAGAZINE MEDIA 360° BRAND AUDIENCE REPORT SHOWS MOBILE IS KEY DRIVER OF AUDIENCE GROWTH

Video Audiences Continue to Climb at a Significant Rate; Print Holds Steady

Facebook Dominates the Social Media Report with More Than Twice the
Magazine Media Audience of Twitter

NEW YORK, NY (November 2, 2016) – MPA — The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for September and Social Media Report for the third quarter 2016 today, proving that audience demand for magazine media brands continues to expand across platforms and channels.

MAGAZINE MEDIA INDUSTRY RELEASES FIRST-HALF 2016 SOCIAL MEDIA REPORT

Industry Boasts One Billion Likes/Followers,
Up Seven Percent From First Quarter

National Geographic Magazine, ESPN The Magazine, Vogue, The Economist and TIME Earn Largest Social Media Followings

Instagram Overtakes Twitter for Total Likes/Followers
Among Participating Magazine Brands

MAGAZINE MEDIA INCREASED TOTAL AUDIENCE BY MORE THAN 110 MILLION ACROSS PLATFORMS IN 2015

Consumer demand for magazine content on
mobile web and video shows significant gains

NEW YORK, NY (January 28, 2016) – MPA — The Association of Magazine Media released The Magazine Media 360° Brand Audience Report for December 2015 and full-year 2015 today, showing that magazine media brands continue to deliver meaningful growth across platforms and formats. The report, which uses data from leading third‐party providers, reveals that the average audience for magazine brands grew to almost 1.7 billion in 2015, a 7.1% increase year-over-year.