American Society of Magazine Editors

Magazine Media 360° is...

A newly created industry metric that measures audiences across multiple platforms and formats to provide a comprehensive and accurate picture of consumer demand for magazine media brands. Platforms and formats covered include:

• print+digital editions
• web (desktop/laptop)
• mobile web
• video
• social media (reported separately)

Magazine Media 360° uses data from leading third-party providers and currently covers 137 magazine media brands from 34 companies, representing 95% of the reader universe. The MPA Magazine Media 360° Brand Audience Report, which contains the 360° audience metric by title is released monthly.

Click here for the latest report. 
Click here for MM360° FAQ. 
Click here for list of participating companies and brands. 
Click here to download the Magazine Media 360° Factbook. 

 

Join Magazine Media 360°

Eligibility:                                                                         

  • Participating publishing companies must be MPA members in good standing.                     
  • Participating magazine brands must have syndicated data tracked in print* and web** (desktop/laptop) and/or mobile web**.
  • Video will also be included if reported in syndicated research.      

* GfK MRI or Ipsos   
** comScore or Nielsen Online   

Please contact Jeri Dack at jdack@magazine.org or 212-872-3765 for more information.

 

 

What People Are Saying About Magazine Media 360°

  
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MPA – THE ASSOCIATION OF MAGAZINE MEDIA RELEASES 2016 BRAND AUDIENCE REPORT SHOWING THE LARGEST AND FASTEST GROWING MAGAZINE MEDIA BRANDS

 

ESPN The Magazine, People and Forbes Deliver the Largest Magazine Media Audiences

domino, The New Yorker and Harper’s Bazaar Show the Greatest Percentage of Growth

LATEST MAGAZINE MEDIA 360° BRAND AUDIENCE REPORT SHOWS MOBILE IS KEY DRIVER OF AUDIENCE GROWTH

Video Audiences Continue to Climb at a Significant Rate; Print Holds Steady

Facebook Dominates the Social Media Report with More Than Twice the
Magazine Media Audience of Twitter

NEW YORK, NY (November 2, 2016) – MPA — The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for September and Social Media Report for the third quarter 2016 today, proving that audience demand for magazine media brands continues to expand across platforms and channels.

MAGAZINE MEDIA INCREASED TOTAL AUDIENCE BY MORE THAN 110 MILLION ACROSS PLATFORMS IN 2015

Consumer demand for magazine content on
mobile web and video shows significant gains

NEW YORK, NY (January 28, 2016) – MPA — The Association of Magazine Media released The Magazine Media 360° Brand Audience Report for December 2015 and full-year 2015 today, showing that magazine media brands continue to deliver meaningful growth across platforms and formats. The report, which uses data from leading third‐party providers, reveals that the average audience for magazine brands grew to almost 1.7 billion in 2015, a 7.1% increase year-over-year.