American Society of Magazine Editors

Kristine Shine

Chief Growth Officer

Wrap

With an extensive career in sales and marketing, Kristine Shine currently serves as the chief growth officer at Wrap, where she oversees business development initiatives and leads the company’s growth strategy. Her experiences guiding companies across diverse verticals and her ability to build digital businesses from the ground up position her to drive sustained growth successfully in a crowded mobile market. Prior to joining Wrap, Shine was the president of the Hearst-owned San Francisco Chronicle and SFGate, where she expanded the print newspaper’s digital footprint, transforming the publication into a next-generation content publisher. Previously, she was the chief revenue officer at POPSUGAR for six years, and created and executed the company’s go-to market and monetization strategies, taking the company from less than $2 million in direct ad revenue to over $40 million. Before that, Shine was the vice president of sales at the advertising company Spot Runner and the director of sales for Microsoft.