American Society of Magazine Editors

Krifka Steffey

Director, Merchandising, Newsstand

Barnes & Noble, Inc.

Krifka Steffey joined Barnes and Noble in 2015. Her experience with newsstand comes from five years of working on behalf of retailers at Source Interlink Companies, providing newsstand distribution and logistics solutions. Steffey has led the charge to invigorate the Barnes & Noble Newsstand with exciting sales and traffic-driving promotions, omni-channel campaigns, partnerships with key publishers for the creation of exclusive products as well as conducting a global search for new international magazines.