American Society of Magazine Editors

Karthic Bala

Chief Data Officer

Condé Nast 

Karthic Bala was promoted to chief data officer for Condé Nast in March 2018 where he leads the company’s data capabilities across business groups, with a focus on growing its ad-supported and consumer revenue streams and building new data-driven businesses. Bala joined Condé Nast as the head of data strategy for the company in 2015.

Bala ensures the company uses the latest techniques to capture data, collect and aggregate all available data sets and build tools to access and visualize insights. He launched Spire in 2016, a first-of-its-kind product that surfaces insights between unrelated categories, giving Condé Nast a deeper understanding of overall consumer behavior and attitudes from inspiration through purchase.

Throughout his career, Bala has created data-based products that have driven revenue growth in digital media, programmatic ad sales and marketing solutions. He most recently served as president of Precision Health Data Institute at Everyday Health, where he built profitable data-led business products.

Prior to that, he oversaw Viacom’s business intelligence and data-warehousing department as its director of application development, and he also has worked at TIAA-CREF and IBM.