American Society of Magazine Editors

Jim Helberg

Executive Vice President and Chief Media Officer

RPA Advertising

In Jim Helberg’s 30-plus years as a media executive, he has held a front-row seat to some of the greatest evolutions in the history of marketing and media. This powerful perspective has driven Helberg to counsel blue chip clients well beyond today’s consumer market by positioning corporate strategies and investments over a longer term to capitalize on media, content and messaging that drive financial results.

He is well known for his work within the automotive category on both the agency and client side for brands including Honda, Toyota, Nissan and Chrysler. His integrated marketing background includes many high-visibility programs encompassing everything from motion picture cross-promotion to building the premiere sponsorship of the Heisman Trophy. Helberg was also one of the first to work directly with major media and entertainment companies to completely realign resources and offerings specifically for his clients.

Helberg’s philosophy of integrated media and marketing is that everything starts, ends and begins again with the customer; each campaign, product and media investment is unique and requires a fresh perspective on potential targets, approach and final mix of channels and platforms to obtain clearly aligned business objectives.