American Society of Magazine Editors

Jim Anderson

Chief Executive Officer


Jim Anderson has a distinguished track record in technology, with a 20-plus-year career that spans the development, productization and sale of technology solutions in both B2B and B2C environments. He has spent the past six years on the cutting edge of social media, helping marketers effectively use technology to power their social media efforts. Before that, Anderson was the chief operating officer of Vitrue, where he played an instrumental role in building the team, the products and the customer relationships that ultimately led to Oracle’s acquisition of the company. He then spent a year leading the successful integration of the Vitrue products and technology into the Oracle portfolio. Prior to joining Vitrue, Anderson spent nearly a decade at EarthLink/MindSpring, the consumer internet service provider. He led the development and launch of MindSpring’s first high-speed DSL offering, a business that ultimately grew to encompass more than a million subscribers.