American Society of Magazine Editors

Research & Tools

MPA provides a wealth of research and industry information for members that supports your brands across a variety of categories - from audience measurement to original research on tablets. If you don't see what you're looking for - let us know.
  MPA Responds to Mary Meeker's 2018 Trend Report
Read the official talking points here
Click here to learn more about the latest study proving magazines are the best place to drive sales. 
  Magazine Media Tells and Sells
Click here to learn more 

Member-Only Content

The Guide to Talking About Magazine Media
Use this tool for shaping your everyday conversations about magazine media.
Download here. 



MPA Keynote Presentation: Magazine Media Tells and Sells
Download here. 

President and Chief Executive Officer
MPA—The Association of Magazine Media

Two new research studies on print effectiveness:

1. Print Campaign Analysis
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These advertiser-generated data also reveal that when advertisers used print magazine in combination with other platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital platforms work best when they are connected to powerful traditional media, such as print.
Click Here for The Print Campaign Analysis Prepared for MPA by Millward Brown.
Click here for Key Findings

Watch webinar review of 
The Print Campaign Analysis by Scott McDonald, President, Nomos Research




2. Neuroscience White Paper
The white paper What Can Neuroscience Tell Us About Why Print Magazine Advertising Works? explores the possibility that our brains may process paper-based information differently from information transmitted on screens. A scan was performed on published research over the last ten years in the leading peerreviewed journals for the cognitive sciences—comprising cognitive psychology, learning and developmental psychology, linguistics and anthropology, as well as the newer field of neuroscience, whose focus on the internal workings of the brain has yielded important insights into human behavior.

Click Here for What Can Neuroscience Tell Us About Why Print Magazine Advertising Works? 
Click Here for Key Findings


Watch webinar review of What Can Neuroscience Tell Us About Why Print Magazine Advertising Works by Scott McDonald, President, Nomos Research



Magazine Magazine Sales Guarantee
Learn about the magazine media industry's first money-back or spaceback guarantee of advertising performance. 

The Case for Print Magazines
See MPA’s ADWEEK 3-part series on the power of print. 









Select PDRF Papers from MPA’s Biennial Research Symposium

The MPA’s Biennial Research Symposium honors the PDRF (Print and Digital Research Forum) with a selection of U.S. based papers presented at the forum. Select presentations from the 2013 Print and Digital Research forum in Nice, France were presented at MPA’s Biennial Research Symposium on January 13th, 2014 at the Hearst Tower.

Top Member FAQs of 2012

MPA's Director of Information Services reveals the most popular questions asked by member magazine media companies.