American Society of Magazine Editors

RESEARCH COMMITTEE 5/12: Investing in Web and Video Analytics

Title: Why Investing in Web and Video Analytics Levels the Playing Field

Meeting Date: May 2, 2012

Presenters:
Anthony Risicato GM VideoHub
Michael Schwalb GM VideoHub Publishers
Kelly McEttrick Senior Director Platform Strategy

Summary:
Hear how Tremor and other Publishers helped with ad performance and ROI for a Blockbuster Movie that released in March 2012. By utilizing the advanced analytics of VideoHub, Tremor bridged the intersection between GRPs and Real-Time online performance data across Brand Lift (intent-to-see on opening weekend), Engagement, Favorability, Time Spent, and Viewability. Tremor was able to change the conversation with the movie studio to get the attention of TV Dollars traditionally used to generate trailer buzz and impact Box office sales.