American Society of Magazine Editors

Insights & Resources

Magazine Media Factbook
The 2018/2019 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials.
An aggregation of more than 1000 words, phrases, and acronyms pertaining to print/digital media and circulation.


MPA Member Presentation on Print Effectiveness

Summary slides and script designed to be parceled and imported into MPA member company sales presentations. Includes the White Paper: What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?, The Millward Brown Study on Print Advertising Effectiveness and the MPA Industry Sales Guarantee. Contace Elizabeth Tighe, Vice President, Marketing, MPA, with questions.

Keynote Presentation for the Lantern Club of Boston

Magazine Media Tells and Sells Presented by Nancy Telliho

Keynote Presentation From AAF Dallas Magazine Day

Magazine Media Tells and Sells Presented by Linda Thomas Brooks

Top Member FAQs of 2012

MPA's Director of Information Services reveals the most popular questions asked by member magazine media companies.