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Glamour Launches Month Long Series of Custom Google+ Hangouts

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“Glamour on Google” Hangout Series Incorporates Advertisers’ 
Product and Brand Integration
 

NEW YORK, April 8, 2013Glamour is launching "Glamour on Google," a month long series of custom Hangouts on Google+ featuring the magazine’s advertisers and editors, high-profile bloggers, celebrity stylists, musicians, and comedians. Everyone from the Black Eyed Peas to the Dalai Lama to President Obama has used Google+ Hangouts to connect with audiences, and now "Glamour on Google," beginning April 10, will incorporate product and brand integration from nine of the advertisers in Glamour’s May issue.

“Our advertisers come to us looking for innovative ways to get their brands in front of consumers, but also seeking original content they can disseminate through their social media channels. ‘Glamour on Google’ is that creative solution,” said Bill Wackermann, EVP/Publisher of Glamour

The Glamour-curated content for the Hangout series ranges from beauty how-tos and shopping inspiration to live music, insider tips, and more. Comedy duo Garfunkel & Oates will kick off the series with a musical performance, and another Hangout will include a DIY hair accessories demo with Erica Domesek of the popular blog and book P.S.- I Made This.

Once the Hangouts air live to Glamour’s 1.5 million Google+ followers, the Hangouts will be uploaded to Glamour’s YouTube channel as well as advertisers’ websites and social media channels. Some of the Hangouts will be open for readers to log in and participate using the hashtag #GLAMOURhangouts, while others will be closed, allowing readers to watch and comment. This project was created with the help of Wildfire, Google's social marketing platform. 
 

Glamour on Google” Hangouts include:

·      Garfunkel & Oates (April 10, 7 p.m. ET): Comedy duo Garfunkel & Oates kick off the series with a musical performance, hosted by Glamour’s executive beauty director, Ying Chu.

·      Big City Style (April 11, 1 p.m. ET): With the help of Pantene, blogger/photographer Tamu McPherson will share some of her favorite street-style hair looks and re-create them on Glamour staffers. Hosted by BeautySweetSpot.com founder Jeannine Morris.

·      Ready to Go Ombré? (April 12, 1 p.m. ET): Celebrity stylist Annabel Tollman shows you how to style outfits to complement hair that has  been given the ombré treatment using L’Oréal Paris Féria Wild Ombré.

·      DIY Your Look (April 16, 1 p.m. ET): Hosted by Sonia Evers of Runwayhippie.com, Erica Domesek of the popular blog and book P.S.- I Made This will craft DIY hair accessories to show off sleek looks styled with the Suave Professionals Moroccan Infusion line.

·      Your Style Passport (April 23, 1 p.m. ET): Designer Vince Camuto will be joined by celebrity stylist Annabel Tollman and travel blogger Crystal Meers to show you how to pack the right look for whatever your destination might be.

·      Transform Your Hair, Transform Your Life (May 1, 1 p.m. ET): Alterna Haircare’s global creative director Michael Shaun Corby will be joined by a life coach and a dating expert to help two Glamour readers make their lives as beautiful as their hair.

·      Book Club Hangout (with Wine) (May 7, 1 p.m. ET): La Crema helps turn a book club into a book party with the help of its new wine and one of Glamour’s favorite authors.

·      Get What You Really Want (May 8, 1 p.m. ET): SlimFast presents a funny improv session featuring members of the Upright Citizens Brigade, including Sue Galloway of 30 Rock.
 

For more information and to RSVP for the “Glamour on Google” series, please visit www.glamour.com/hangouts.

 

ABOUT GLAMOUR

Glamour magazine and glamour.com reach more than 17 million readers each month. Glamour was the first women’s magazine on the iPad and has launched popular special editions, apps, and books—including two New York Times bestsellers—and received a record number of National Magazine Awards, including Magazine of the Year, honoring print and digital excellence.

Date: 
Monday, April 8, 2013