American Society of Magazine Editors

Chris McDonough

Chief Sales and Brand Officer


Chris McDonough is Chief Sales and Brand Officer at L.L.Bean, responsible for brand, marketing, and e-commerce strategy as well as the Company’s Direct-to-Business and International departments. He joined L.L.Bean in June of 2016.

Chris has a proven track record as a believer in and builder of brands. He came to L.L.Bean from Homebase, a British home improvement and gardening retailer where he served as Marketing Director (Chief Marketing Officer). Prior to Homebase, Chris served in marketing and brand directorship positions for a number of European retailers including Asda, Muller UK & Ireland Group, Molson Coors, and Mars Europe.

Chris earned a Bachelor of Science from Aston University in Britain and an International Marketing & Business diploma from Grenoble Business School. Outside of work, Chris and his family enjoy travel and time in the outdoors. Chris is an avid runner, skier, tennis and squash player.