American Society of Magazine Editors

Site Director at Men's Health

Rodale is seeking an innovative, energetic, and whip-smart Site Director to lead the editorial operations of In this role, you will provide leadership and editorial direction for the brands’ presence across all digital and social platforms, supporting the VP of Digital Content in the implementation of content and commerce strategies to drive aggressive audience and revenue growth. This role is located in our Emmaus, PA location.

In this role you will:

  • Work closely with the VP of Digital Content and EIC to establish, refine, and execute on the current content strategy, with the ability to adapt and change course quickly (and manage a team through a transition) as priorities shift
  • Oversee the day-to-day content operations of, managing the editorial team against timelines and budgets
  • Develop and implement content guidelines to optimize audience and revenue growth, while always keeping the readers’ evolving interests top of mind
  • Drive the daily publishing efforts on the brand site, social media platforms, and newsletters, managing all relevant editorial calendars
  • Obsessively monitor and respond to user data with the goal of creating more engaging, high quality content that attracts new audiences and converts current readers into loyal visitors
  • Serve as the primary digital editorial liaison for the brand, representing the sites’ interests and needs while partnering with cross-functional teams including development, product, analytics, audience development, consumer marketing, and ad sales
  • Project manage the development of any editorially driven products, including paid premium experiences, apps, and tools
  • Partner with the brand and corporate sales teams, conceiving and executing high-value editorial packages that engage readers and attract a diverse base of advertisers

The ideal candidate will possess:

  • 8-10 years of editorial experience, with a strong background in service journalism—preferably for a healthy lifestyle-related brand
  • Experience leading a team in a fast-changing web publishing environment, with the ability to retain a sense of humor about those constantly shifting priorities
  • Uncanny instincts for what makes content irresistible, along with a demonstrated ability to consistently deliver against that editorial vision
  • A data-driven content philosophy, relying on traffic and engagement metrics to inform daily content decisions
  • Superb problem-solving skills and a proactive approach to testing different strategies across the sites, social, and newsletters
  • The ability to simultaneously be a big-picture thinker and display a terrifying attention to detail
  • Familiarity with web and social publishing platforms, such as Drupal and Sprinklr, as well as web analytics tools, including Omniture, Chartbeat, and Google Analytics
  • A solid understanding of best search practices, and experience optimizing content in line with those practices
  • The ability to work well both autonomously and collaboratively with people up and down the masthead

Rodale has made a positive difference in the lives of millions of people. Perhaps we'll make a difference in yours. 

Click here to apply.



About Rodale Inc. 
Rodale Inc. is an independent, healthy, happy living company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale's®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit and follow us at @RodaleInc.

Wednesday, October 12, 2016
Emmaus, PA