American Society of Magazine Editors

Nina Willdorf



Nina Willdorf was named Editor of ALL YOU in April 2014. Nina is responsible for the editorial development of the monthly magazine and Web site, as well as all digital brand extensions and special issues. Under her leadership, ALL YOU’s highly social and engaged audience continues to grow across multiple platforms, including the brand's Facebook page where its one million plus fans interact on a regular basis.  Nina has also spearheaded brand initiatives like the annual ALL YOU America's Smartest Shopper video contest and the re-launch of Grocery Deal Finder, the largest online grocery circular database in the country that compiles circulars from retailers nationwide for a smart-shopping experience. Grocery Deal Finder was named “Best Online Tool” by Folio magazine in 2013 and is only available on Nina joined ALL YOU as executive editor in 2012.

Since its inception in 2004, ALL YOU has experienced exponential growth, tripling its rate base from 500,000 to 1.55 million. ALL YOU, which is now sold on newsstands nationwide, is one of the nation’s fourth fastest-growing consumer magazines and is a monthly top-seller at retailers like Kroger, Publix, and Walmart.

Prior to joining Time Inc., Nina was editor-in-chief of Budget Travel where she managed all content for the magazine, web site, social media and digital products. She spearheaded the launch of Girlfriend Getaways, a spin-off magazine, and handled Budget Travel books and special projects. Under her leadership, the brand was named the Best Travel magazine in the 2011 Lowell Thomas Awards.  Other industry accolades included several Folio Eddie and Ozzies and MIN Editorial and Design awards.

Earlier in her career, Nina was a contributing editor at Travelocity, and articles editor at Travel + Leisure, where she also handled books and branded offshoots. Her experience includes editorial roles at Child and Worth and she has written for Glamour, New York and other publications.

Nina is the author of Wedding Chic: The Savvy Bride’s Guide to Getting More While Spending Less and City Chic: The Modern Girl’s Guide to Living Large on Less.