American Society of Magazine Editors

Anup Swamy

Senior Vice President, Consumer Market Development

Time Inc.

Anup Swamy is senior vice president of consumer market development at Time Inc.  Swamy, who is responsible for the ideation, testing and development of new consumer paid products and services across the company, recently with the support of his team launched PetHero, a membership program geared toward pet owners, and PeoplePerks, a paid loyalty/benefits program for PEOPLE brand enthusiasts. Swamy joined Time Inc. in 2015 as vice president of consumer marketing for the company’s Sports Group, comprising of Sports Illustrated, Sports Illustrated for Kids and Golf.

Swamy spent the majority of his professional career as a management consultant at Bain & Company. In his last role at Bain, he was a Principal in the New York office within the financial services practice, serving financial clients primarily around loyalty, partnerships and product strategy.

Swamy holds an MBA from the Wharton School and a BA from the University of Pennsylvania. He lives in New Jersey with his wife and two young children, and is a die-hard Steelers fan because of his Pittsburgh roots.