American Society of Magazine Editors

Amanda Wolfe

Senior Digital Director

Shape.com and Fitnessmagazine.com

Amanda Wolfe is the senior digital director of Shape.com and Fitnessmagazine.com. In this role, Wolfe develops and manages digital strategy for the SHAPE and Fitnessmagazine.com brands, including new products, partnerships, web traffic, social media, video and print-to-digital engagement. Wolfe most recently led the redesign of Shape.com and spearheaded the groundbreaking #LoveMyShape body confidence campaign.

Prior to this role, Wolfe served as the senior digital director of FITNESS magazine, where she was instrumental in the 2014 relaunch of FitnessMagazine.com. She has also served as the senior digital director/senior editor at Ladies' Home Journal and LHJ.com from 2010 to 2014. Under Wolfe’s leadership, LHJ.com’s beauty blog, Gloss Daily, was named Best Blog at the 2013 min Editorial & Design Awards.

After beginning her career at Meredith in 2005 as an assistant producer at Parents.com, she has additionally served as an assistant editor and media editor at Parents magazine and a senior editor at Ladies’ Home Journal.

Wolfe graduated Magna Cum Laude from Miami University in Ohio with a Bachelor of Arts degree in English and Mass Communications. She currently resides in New York with her husband and is based in Meredith’s Manhattan offices at 805 Third Avenue.