American Society of Magazine Editors

State Efforts to Regulate Marketing Techniques Get an Early Start

February 14, 2014

Not even a month into 2014, legislators in several states are already holding hearings on bills that would impose burdensome regulations on negative option offers.

A bill in Maryland would, among other things, require a consumer to provide a written signature in order for a subscription to renew.  In Massachusetts, a publisher would be required to provide a consumer enjoying a free trial a second notice shortly before being charged for a subscription.   Both of these bills have been considered and successfully defeated by MPA in previous legislative sessions.  We will, once again, work hard to see that they do not advance.