American Society of Magazine Editors

Data Points: Harnessing Analytics and Measurement

Event Information
December 3, 2018
Grant Thornton Conference Center
757 Third Avenue, 9th Floor
New York, NY

Today’s publishers need to harness the best data to grow their businesses while understanding the new privacy and security measures. Join MPA for a half-day of expert insights and interactive sessions.  
 

Topics include:
Data integration, first-party vs. third-party data, maximizing your audience, using data to predict behavior, better decision making, changes to data security and privacy, and more!

Hear from:

  • Chief Data Officers
  • Chief Digital Officers
  • Chief Marketing Officers
  • Chief Research Officers
  • Security and Privacy Experts
    . . . and more!
   

Learn:

  • Current trends
  • Proven success stories
  • Best practices
  • New legal requirements
    . . . and more!
     


    Sessions:
    Check back frequently for updates!

    Turning on the Data Spigot
    Linda Thomas Brooks, President and CEO, MPA
    Every company has data. Using that resource wisely is what separates the data empowered from the data captive. Linda Thomas Brooks lays the foundation for a symposium that will cover the hottest topics on the subject today.

    Converting Data to the "So What"
    Alysia Borsa, Chief Marketing and Data Officer, Meredith Corporation, sits on a mountain of consumer data. But data only becomes powerful when you tap into the ‘so what.’ Hear how interpreting persistent and dynamic data helps Meredith better understand their customers’ intent, which drives advertising, product development, content creation and consumer revenue.

    How Data Fuels Content
    Stephanie Fried, EVP, Research, Analytics and Audience Development, Condé Nast
    Understanding how, where and why consumers interact with content informs the decisions of Hearst’s editorial teams, enabling them to connect with readers in a profound way. Hear how they use real-time data to create content and experiences that deepen audience engagement.

    Conquering Campaign Measurement
    Anthony Ferrara, Director of Analytics, Acxiom
    Understanding the performance of your campaigns allows you to provide more effective customer experiences for both marketers and consumers. Using Acxiom’s case studies to share specific examples, you will learn the best practices for making decisions such as open gardens vs. walled gardens, which free measurement works, and when independent third-party experts can make a difference.

    Members, Patrons and Data Consolidation
    Dan Heffernan, Vice President & Chief Product Manager at AdvantageCS talks with Steve Strickman, Founder and President, SES & Company, about how membership organizations use data to treat members as patrons, creating deeper and more meaningful relationships.


    Fusing Data to Make Better Decisions
    Chris Jansen, Head of U.S. News and Publishing, Global Partnerships, Google shares the principles of using audience analytics to help publishers optimize their businesses for revenue and sustainability. These principles are applicable no matter which analytics and data visualization tools you use, and can empower publishers to identify their most valuable audiences and determine how best to use digital inventory.

    What it Means to be Data-Driven
    Tactics are only as good as the strategy they support. Karthic Bala, Chief Data Officer, Condé Nast, will share with Linda Thomas Brooks, President and CEO, MPA, the big picture view of a strong, holistic data strategy, and how that approach will evolve for the industry.

    Simply the Best
    Paula Backer, Consumer Marketing, The Taunton Press
    Scott Mulqueen, Vice President, Programmatic and Data, Trusted Media Brands, Inc.

    Jason Sylva, General Manager, Direct Consumer Revenue, New York Magazine
    Moderated by Richy Glassberg, Co-Founder/CEO, Safeguard GDPR

    So many ideas, but where to start?  A panel of expert practitioners share real-world examples of their own data initiatives that have worked – and those that haven’t.  Hear what programs have been the most effective and which new methods of data mining have yielded the best results. 

    High Times for the Cannabis Consumer
    Michael Panebianco, Vice President, MRI will unveil results from a recent syndicated segmentation, studying both attitudes and market behaviors of today’s cannabis consumer. By profiling these niche consumers through MRI’s rich database, we can view media usage, psychographics, leisure activities and virtually every category of product consumption.

    Data Privacy Emerging Trends
    Ariana Davis, Cyber Risk Privacy Manager, Grant Thornton
    GDPR, CCPA, DPAs – privacy’s changing environment can quickly become word soup if you don’t stay up on the current trends. Even worse, it can land you in hot water if you are not in compliance. Get up to speed on the basics with Cyber Risk Privacy Manager Ariana Davis.

    What Do You Really Need to Know About the Changes to Data Security and Privacy?
    Travis Hall, Telecommunications Policy Specialist, National Telecommunications and Information Administration's Office of Policy and Development
    Monika Jedrzejowska, Chief Privacy Officer, Hearst
    Peter Lerner, Vice President, Associate General Counsel, ADVANCE Legal
    Marc Roth, Partner, Davis Wright Tremaine LLP
    Moderated by Barry LaSala, Principal, Subject Matter

    Now that you know the privacy basics, what does it mean for you and your business? A panel of data and security experts working in the magazine media arena go over the most common questions and pitfalls, bring the most pressing issues to your attention, and discuss expectations for how privacy laws and regulations may evolve.


    Event Information:

    Schedule | December 3, 2018
    Continental Breakfast and Check-in............................................................... 8:30-9:00am
    General Sessions......................................................................................... 9:00am-1:00pm
    Lunch................................................................................................................. 1:00-1:30pm

    Venue
    Grant Thornton Conference Center
    757 Third Avenue, 9th Floor
    New York, NY 10017

    Please contact Marisa Levy at mlevy@magazine.org or 212-872-3786 if you have questions or need assistance with registration. 


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