The Association of Magazine Media

Friday, October 5, 2018

Folio:'s Salary Survey Says More Responsibilities Don’t Equal a Bigger Pay Day
The 2018 Sales and Marketing Salary Survey reveals that the gender pay gap is shrinking year over year: ...this year, female audience developers and account executives/content marketing professionals are out-earning their male counterparts and in some instances, are taking home thousands more.
Adapting, Not Dying: How Publishers Monetize from Brand Extension, Content Syndication
Publishers are generating revenue via content syndication and brand extension in an era where income from traditional international magazine syndication has been on a steady decline, delegates to the 6th FIPP Asia international conference and exhibition recently heard.
Disney CEO Bob Iger Featured on TIME Magazine Cover
"The cover image features Iger in a dark suit with white character sketches surrounding him. The executive is flanked by Buzz Lightyear, Mary Poppins, Black Panther, Elsa, a couple of corporate logos and, in a nod to its global theme parks, Cinderella Castle." writes Dewayne Bevil.
Obit: Agency Media Chief, Auditing Pioneer Michael Lotito, Dead At 57
Michael Lotito, a long-time Madison Avenue media chief who went on to found pioneering media auditing firm Media IQ long before “transparency” became the industry’s focal point, died Monday. He was 57.
iHeartMedia to Invest $10 Million in High Times
As cannabis goes mainstream, High Times, the 44-year-old-publisher-turned (growing) media empire, is finding new kindreds in unlikely places. Yesterday, iHeartMedia agreed to invest $10 million in High Times Holding Corp., giving one of the U.S.’s largest radio broadcasters a direct line to cannabis consumers.
Gen Z "More Receptive" to Advertising Than Older Generations
Consumption habits for younger viewers are distinct - a heavier emphasis on mobile and a desire to stream shows from start to finish.
Ellies 2019 Call for Entries Posted
The National Magazine Awards for Print and Digital Media 2019 Call for Entries is now posted at ellieawards.org. Notable changes include the introduction of an award for podcasting as well as new categories for service and lifestyle publications. The deadline for entry for content published before November 1, 2018, is Tuesday, November 13, 2018. The deadline for entry for content published on or after November 1, 2018, is Tuesday, December 11, 2018. Visit ellieawards.org to see the awards schedule.
The ASME Award for Fiction 2019 Call for Entries Posted
Editors of consumer magazines and literary publications are invited to submit entries for the 2019 ASME Award for Fiction. Intended to celebrate the historic link between literary fiction and magazine journalism, the award honors print magazines and magazine websites for overall excellence in fiction. The deadline to enter is November 29, 2018. For more information, visit ellieawards.org.
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street