The Association of Magazine Media

Wednesday, September 26, 2018

New Hearst Magazines President Bets on ‘Content with Purpose’
Troy Young, who took the reins from David Carey in July, speaks exclusively to BoF about his vision for the publishing giant.
Website Revs Up, With New York Magazine’s Help, to Cover More Local News
A new nonprofit website called The City is teaming up with New York magazine in hopes of replacing some of that lost local accountability and investigative journalism.
Reuter Communications to Work with Condé Nast in China
Reuter Communications will carry out strategic and digital communications for the Shanghai office of the Condé Nast Center of Fashion & Design. The agency will be responsible for digital activation, media strategy, launches, public relations, influencer and strategic collaborations, and event management.
Why Cosmopolitan, Condé Nast and More are Tapping the Beauty Category for Newness and Growth
Cosmo’s beauty-minded collaboration with YouCam makes it the fourth publisher to invest further in the beauty category in a matter of weeks. In September, Condé Nast announced the debut of its Beauty Studio, a 2,600-square-foot physical space at Condé Nast's headquarters for in-house editorial brands and external advertising clients to create beauty content.
The Thrive Questionnaire with Susan Spencer of Woman’s Day
The Woman's Day editor in chief shares what gives her energy, a book that changed her life, and the last time she felt burned out.
Harper's Bazaar's October Issue: Featuring Women, Shot by Women, and Completely Unretouched
The October issue of Harper’s BAZAAR, on newsstands now, is devoted to stories that empower women, featuring a portfolio of women, all unretouched & photographed by women, from cover star Zoë Kravitz to the legendary Susan Lucci, to inspirational models, fashion designers, and even a female Congressional candidate.
ELLE's Nikki Ogunnaike Shares the Hottest Fall Runway Trends
ELLE.com Style Director Nikki Ogunnaike reveals how you can rock the hottest fall runway looks at home.
Janice Min Joins Jeffrey Katzenberg’s NewTV Mobile Video Startup
“So YES, you can assume there will be news programming (Hollywood, political and more),” Min tweeted, without getting any more specific. She said she will start her new role on Monday.
Flipboard Adds New Verticals, Including Advertising, To App Design
Called “franchises,” the five categories get their own brand designs and sections. They include: "The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight," for those in the ad and media industries.
AT&T, Fresh off its WarnerMedia Deal, Unveils New Advertising Business
The idea, AT&T CEO Randall Stephenson said, is that "if you can make the premium video side operate and behave more like the digital side, people will invest more and be excited about the advertising model on that side."
Facebook Has Removed More Than A Dozen Big Conservative And Liberal Political Pages
Facebook has removed over a dozen American hyperpartisan liberal and conservative pages with more than 30 million combined fans after discovering they were administered by the same fake account and were in violation of policies against spamming.
UK Newspaper Industry Demands Levy on Tech Firms
The British newspaper industry’s trade body has said the government should force social media sites such as Facebook and Google to pay an annual financial levy to fund journalism, and set up a regulator that would force them to take legal responsibility for all the content on their platforms.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street