The Association of Magazine Media

Thursday, August 2, 2018

Mobile Audiences Soar As Publishers, Advertisers Race to Keep Up
"The June 2018 Brand Audience Report from Magazine Media 360° was released this week, showing some astonishing mobile numbers. While total digital audience numbers were up by 3% versus June 2017 across the 114 magazine brands noted in the report, the highest percentage increase in that category since July 2017, mobile audience increased by 25% or 123 million viewers. Video also saw a predictable increase with a double-digit climb of 15.3%." reports Melynda Fuller at MediaPost.
Kalmbach Brings Spain's AK-Interactive Damaged to North America
Enthusiast media publisher Kalmbach Media will bring modeling magazine Damaged, Weathered & Worn Models to North America, through a partnership with Spain-based AK-Interactive, an international hobby modeling and media company. Kalmbach Media publishes titles FineScale Modeler, Scale Auto, Model Railroader, Trains and Discover, among others. The partnership with Damaged owner AK-Interactive means Kalmbach will oversee all domestic production and distribution of the magazine in North America.
Hearst's Head of Influencers on Finding the Right Fit and Why Women Dominate the Industry
Brittany Hennessy, the company's first director of influencer strategy, discusses casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.
Reddit Reveals Hackers Stole Code, eMail Addresses, and Account Data
Popular news aggregation and discussion site Reddit was hacked in mid-June, the company disclosed today, exposing some users’ current email addresses and a database containing older accounts. The site is blaming intercepted SMS authentication messages for making the main attack possible, and encouraging “everyone” to move to token-based two-factor authentication to protect their data going forward.
Watch the Winning Ideas Webinar Series
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
Carrie Underwood Covers Redbook in September "I Had a Few More Downs Than Ups"
In the cover story for Redbook‘s September issue, the singer got candid about the difficult year leading up to and following her accident last November, when she tripped on the steps outside her Nashville home as she was taking her dogs out. The injuries Underwood suffered led her to receive 40-50 stitches in her face and surgery on her broken wrist.
Facebook’s New Message to WhatsApp: Make Money
Messaging service WhatsApp, which has a user base of roughly 1.5 billion, is set to start showing ads in its Status feature next year.
Everybody’s Working Toward the Same Goal: comScore Creates Tool to Measure Video Ads Across Platforms
Kerry Flynn reports "Campaign Ratings, the tool provides cross-platform measurement of unduplicated audiences by working with several of comScore’s existing customers including publishers ABC, CBS, Fox, Viacom and Hulu. It’s launching in beta in September and will focus on a few campaigns in the fourth quarter."
Facebook Catches Effort to Meddle in 2018 Election
"The company said it spotted 32 “inauthentic accounts” on both Facebook and Instagram as part of its investigation. Facebook hasn’t tied the accounts to the Internet Research Agency — the Kremlin-linked troll factory that leveraged the platform to spread misinformation before the 2016 presidential election — but said their actions are “consistent” with the IRA. Facebook said it doesn’t know who is behind the coordinated accounts." writes Sean Burch.
After Top Executive Leaves, Billboard Confronts Its Internal Culture
It has been a bruising time for Billboard and its parent company, Valence Media. In May, The Daily Beast published a detailed article focused on Billboard’s top executive, John Amato. In the article, he was accused of interfering with editorial decisions regarding articles about Charlie Walk, a high-ranking record executive — and longtime friend of Mr. Amato’s — who had been accused of sexual misconduct. Faced with questions about its journalists’ independence, Billboard initiated an internal investigation into the matter.
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
Rolling Stone Magazine Rolls Out Refreshing Rebrand
The cult classic American monthly magazine that focuses on pop culture has been a staple in the world’s culture since 1967, when, established by Jann Wenner and based in San Francisco, it became well known for its musical coverage and for political reporting by Hunter S. Thompson.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
July 31, 2018 - August 14, 2018
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street